The Art of Automation — Work Smarter to Recruit, Engage, and Retain Members
Watch Cathi Hight and her guest, Frank Kenny, Digital Strategist and Founder of Chamber of Commerce Professionals, talk about how innovative associations use automation for every stage of the member journey.
A Business, Education and Community Initiative
Explore with Cathi Hight and Christopher Emge, Principal of the Success School, as they talk about this innovative program and its impact on talent retention.
Communicate Better, Know Your Audience and Move Quicker
Discover with Cathi Hight and guest speaker Jonathan Packer, Senior Vice President of Customer Experience at the Austin Chamber of Commerce, how the Austin Chamber is transforming how it communicates, engages and measures success.
Win Back Campaigns:
Courting Dropped Members
Be an organization people want to come back to as Cathi Hight shares with you how to create successful win back campaigns.
Member Personas – Moving to Targeted Engagement
Explore with Cathi Hight and guest speaker Shannon Reid, President of the Montgomery Area Chamber of Commerce, how to create member personas to enhance the member experience.
The Engagement Paradox:
Moving from Passive to Strategic
Find the missing piece to growth, retention, and revenue as Cathi Hight shares engagement challenges, cutting-edge success stories, and new approaches to engaging members.
Take a moment with Cathi Hight to reflect and ask “What’s Next” to remain relevant to your members and the community you serve.
I Want a Divorce:
Why Members Leave and How We Can Make Them Stay
Discover what works as Cathi shares the ways to create stronger, long-lasting relationships with your members.
The Solution Revolution:
Are You a Wavemaker?
Explore with Cathi Hight and guest speakers John L. Taylor and Scott Hall ways to be part of the Solution Economy for your community.
Membership Life Cycle — Which Stage Needs Improvement?
Explore with Cathi Hight as she reveals proven strategies to recruit, engage, and retain more members to achieve real membership growth.
What Your Association Can Learn from Netflix
Discover with Cathi Hight and Dan Stevens, President of WorkerBee.TV, Inc. and creator of Association TV®, as they discuss ways you can grow your association for the future.
Membership During An Economic Recovery
Watch Cathi Hight in this webinar originally created for the Illinois Association of Chamber Executives (IACCE) as she helps you explore opportunities to strengthen businesses in your community, grow your membership base, and communicate the value of your Chamber of Commerce.
Are You Member-Centric?
Attain a better understanding of how to create a member-centric culture with Cathi Hight as she explores strategies and experiences that deliver on your intentions.
Tackling the Talent Challenge
Join Guest Speaker, Jordan Vogel, and Cathi Hight and help your community to Win the War on Talent!
Make Your Pitch Matter
Explore with Cathi Hight how to make your communications more relevant and effective.
It’s a Whole New World:
Leverage Foresight to Lead and Succeed
Cathi Hight discusses how foresight can make you the essential element for your members’ and stakeholders’ success.
The Science Behind Member Loyalty
Discover with Cathi Hight how to use science to your advantage as you grow your organization.
Leadership for an Envisioned Future — Core competencies for career pathways
Discover with Cathi Hight and Amy Thompson, Vice President of the Cincinnati USA Regional Chamber’s Leadership Center, as they discuss partnering with business leaders to develop employees into civic-minded, change agents.
5 Insights to Move Your Chamber From Relevant to Essential
Watch Cathi Hight and Casey Steinbacher, Founder of Casey’s Company, widely recognized as a national expert in urban innovation strategies, as they discuss the opportunities available in moving from relevant to essential.
What’s Your Membership Game Plan?
Explore with Cathi Hight how to develop your membership game plan going into 2021.
Lifetime Value of Members:
Time + Engagement = Revenue
Join Cathi Hight as we explore how focusing on the lifetime value of members positively impacts the member experience as well as the bottom line.
A New Approach to Tiered Membership
Join Cathi Hight as we see how to create a Tiered Model that works for your organization, delivering value and revenue.
Journey Maps that Improve Member Experiences
Leverage what is truly important to your members as Cathi Hight outlines how Journey Maps provide you insights to member expectations and behavior.
How to Appeal to the 4 Types of Members
Discover with Cathi Hight ways to provide greater value to your members based upon their motivations and interests.
The VOI of Membership is Greater than the ROI
Learn from Cathi Hight how to rethink the value your members expect from your organization.
Hight Performance Group, Inc.
P.O. Box 203606, Austin, TX 78720