Interested in “Early Bird” pricing on upcoming webinars and discounts?


Member Personas: Enhance Journeys to Join, Engage, and Lead



  • 1

    Discover the secrets of creating member personas that go beyond demographics and tap into their motivations and aspirations.

  • 2

    Explore 8 unique member personas—who they are, why they belong, and what matters most.

  • 3

    Leverage personas and journey maps to attract new members, increase engagement, and cultivate future leaders.

Explore with Cathi Hight how to create member personas and journey maps that customize and enhance the membership experience.

Considering your organization’s growth:

    • Are you struggling to attract, engage, and retain members?
    • Do you want to motivate prospects to join, and members to engage and lead in your organization?
    • How can you target opportunities to meet specific member motivations?

The One-Size-Fits-All Membership is Passé.

Engagement is personal. People engage for different reasons. Some value your mission and want to influence future outcomes. Some seek market position and want alliances to achieve success in an area. For others, they are on a personal journey to lead or grow. How do you serve a diverse membership when their motivations are so different?

Personas help you develop empathy to understand member challenges, motivations to belong, how to communicate value, and influence engagement that aligns with what really matters to them. Explore how to create member personas and journey maps that customize and enhance the membership experience.

Are you ready to enhance the membership experience?

A Promoter of “Good Change”

Cathi Hight, is President of Hight Performance Group, an organizational development firm that helps develop healthy organizations to manage constant change, enhance customer loyalty and “work smarter, not harder.” Cathi facilitates strategic planning, develops investor models and strategies, and helps leaders navigate trends and prepare for the future.

She has over 30 years of experience in performance improvement, strategic planning, board development, and membership development within association, chamber, education, finance, healthcare, manufacturing, nonprofit, and technology sectors.

She is a certified Motorola University instructor for continuous improvement and Wiley Authorized Partner for Everything DiSC and The Five Behaviors of a Cohesive Team.

Cathi is recognized nationally for her work with associations and is the author of The Member Retention Kit and A New Approach to Tiered Membership, and developer of the Work Smarter, Not Harder program.  She provides resources to help associations stay relevant, effectively communicate the value of membership, increase their bottom line.

She has presented at many state and national conferences for associations and chambers of commerce and has been an instructor for Institute for Organization Management (IOM) since 2004.

Current Webinars and Recordings | Hight Performance Group