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Changing Trends in Membership Models


With your current membership model:

    • Is membership revenue flat or increasing only slightly?
    • Does your current one-size-fits-all dues structure leave some members feeling they aren’t getting their money’s worth?
    • Are you relying solely on membership dues and events revenue, making your organization vulnerable to economic downturns?

How are you optimizing your membership dues strategy in today’s ever-changing landscape?

Selling membership “the way we always do” fails to communicate the value of your organization and what you do. Although there have been some changes in the industry, the business model really hasn’t changed much in 30 years. But the landscape has changed and so have the expectations of your members, former members, and never-been members.

In today’s dynamic environment, there is increasing pressure to attract, engage, retain members, and increase revenue. Traditional membership models, like the “fair share” approach, sponsorships, and outdated tier structures, may no longer be effective.

Are you ready to explore new ways to communicate the value of membership?


  • 1

    Explore the shifting membership landscape on dues models, sponsorships, and diversified revenue streams.

  • 2

    Rethink outdated models and challenge the limitations of the “fair share” approach, traditional sponsorships, and tier structures.

  • 3

    Discover how other organizations communicate value that justifies membership investment.

Explore with Cathi Hight the latest trends in membership models that are helping to revolutionize the way you operate.

A Promoter of “Good Change”

Cathi Hight, is President of Hight Performance Group, an organizational development firm that helps develop healthy organizations to manage constant change, enhance customer loyalty and “work smarter, not harder.” Cathi facilitates strategic planning, develops investor models and strategies, and helps leaders navigate trends and prepare for the future.

She has over 30 years of experience in performance improvement, strategic planning, board development, and membership development within association, chamber, education, finance, healthcare, manufacturing, nonprofit, and technology sectors.

She is a certified Motorola University instructor for continuous improvement and Wiley Authorized Partner for Everything DiSC and The Five Behaviors of a Cohesive Team.

Cathi is recognized nationally for her work with associations and is the author of The Member Retention Kit and A New Approach to Tiered Membership, and developer of the Work Smarter, Not Harder program.  She provides resources to help associations stay relevant, effectively communicate the value of membership, increase their bottom line.

She has presented at many state and national conferences for associations and chambers of commerce and has been an instructor for Institute for Organization Management (IOM) since 2004.

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