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Elevate New Member Engagement: The Precision Playbook for Targeted 1st-Year Journeys



  • 1

    Decode member interests with stealth segmentation.

  • 2

    Create seamless communication with a virtual assistant.

  • 3

    Deliver dynamic content that aligns with members’ interests to elevate engagement and success on their first-year journeys.

Uncover the secrets to supercharging your onboarding process and increasing first year member engagement with Cathi Hight and guest speaker Shannan Reid.

During that critical first year of membership:

    • How can we influence early engagement with new members?
    • What’s the secret to targeting opportunities to align with new members’ interests?
    • Can we automate the first-year member journey using high-tech and high-touch?

Imagine if new members told you what they value and what they want from you.

First year members have the highest churn rate and influencing early engagement and experiencing value and success could increase retention.

We know there are different motivations to engage. When you have a small-staff operation, it’s difficult to onboard and engage with every new member throughout the year.

Leveraging automation and member segmentation can create an efficient onboarding process to deliver the right message to the right audience at the right time. This data-driven approach combines powerful insights for you and tailored first-year member journeys that can increase retention.

Join us for an insightful webinar to explore how you can supercharge your onboarding process and increase first year member engagement.

It’s time to revolutionize your onboarding program with precision strategies!

Guest Speaker: Shannan Reid

Executive Director, Montgomery Area Chamber of Commerce

Shannan and her husband, Russell, along with their 2 sons, Caleb and Ethan, moved to Montgomery in 2007. She holds an Associate’s Degree in Fine Arts and Dance, a Bachelor’s Degree in Speech Communications and a Master’s Degree in Educational Leadership with a Principalship Certification.

Shannan began her work part-time with Historic Montgomery in January of 2012 as an event coordinator. It was clear from the beginning that Montgomery was full of potential and growth was inevitable. The organization quickly took action and transitioned to Montgomery Area Chamber of Commerce in January 2015 under Shannan’s leadership. The chamber has seen steady growth in membership as well as maturity since its inception. Great things are in store for the Montgomery Area and the Chamber is poised to be an influencer in the growth process. Shannan has an insatiable hunger for understanding new things and dives headlong into fun and challenging ideas to help her Chamber and Community thrive.

In 2023, Shannan will welcome 2 new daughters-in-law to her family and enjoys spending quality time with her husband and dog, Remi.

A Promoter of “Good Change”

Cathi Hight, is President of Hight Performance Group, an organizational development firm that helps develop healthy organizations to manage constant change, enhance customer loyalty and “work smarter, not harder.” Cathi facilitates strategic planning, develops investor models and strategies, and helps leaders navigate trends and prepare for the future.

She has over 30 years of experience in performance improvement, strategic planning, board development, and membership development within association, chamber, education, finance, healthcare, manufacturing, nonprofit, and technology sectors.

She is a certified Motorola University instructor for continuous improvement and Wiley Authorized Partner for Everything DiSC and The Five Behaviors of a Cohesive Team.

Cathi is recognized nationally for her work with associations and is the author of The Member Retention Kit and A New Approach to Tiered Membership, and developer of the Work Smarter, Not Harder program.  She provides resources to help associations stay relevant, effectively communicate the value of membership, increase their bottom line.

She has presented at many state and national conferences for associations and chambers of commerce and has been an instructor for Institute for Organization Management (IOM) since 2004.

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