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The Art of Automation

— Work Smarter to Recruit, Engage, and Retain Members

In this digital age, have you ever wondered:

    • How you can influence more prospects to join?
    • How automation can help you recruit, engage, and retain more members?
    • How you can lower the cost of member acquisition and retention and even increase staff productivity?

Leveraging Technology to Create Successful Engagement

Growing your membership requires a constant investment of staff time. You never seem to have enough people or time to recruit more members, reach out to engage more members, and ensure that more members renew. You run out of time before you run out of work. But, it doesn’t have to be this way.

Today and tomorrow’s members are digital citizens. We live in a digital society. Associations need to adopt a digital-first strategy to recruit, engage, and retain members. Yet, most associations are late adopters to digital strategies and marketing automation.

Sales and marketing automation tools once reserved for large corporations are now accessible and affordable for associations of any size. Automation tools and strategies can help your organization growth and give precious time back to professionals running these member-based organizations.

Are you ready to grow your membership and take back your time?

The Art of Automation | Webinar | Hight Performance Group


  • 1

    Determine why you need to go beyond social media to generate interest and trust.

  • 2

    Explore how automation can successfully onboard new members, influence early engagement, and increase first-year retention rates.

  • 3

    Realize the power of automation to retain and create long-term members.

Join the discussion as Cathi Hight and her guest, Frank Kenny, Digital Strategist and Founder of Chamber of Commerce Professionals, talk about how innovative associations use automation for every stage of the member journey.

Guest Speaker: Frank J. Kenny

Digital Strategist and Founder of Chamber of Commerce Professionals

Frank is a successful entrepreneur, chamber member, former chamber board member, former board chair, and former chamber President/CEO.

He now coaches and consults with chamber professionals, trains staff and board members, and speaks professionally.  He has worked with hundreds of chambers over the past 10 years doing strategic planning, board retreats, orientations, and training sessions. His specialties include social media, digital marketing, and technology. He is a graduate of the Western Association of Chamber Executive’s Academy program and has a degree in finance as well as an MBA.

Frank serves on the faculty of the Institute for Organization Management. He is the author of three books and founder of the Chamber Focus Show and the 9,500-member Chamber of Commerce Professionals Community on Facebook.

Frank and Norma (and Trixie and Cooper) travel in their RV going from chamber to chamber, state to state. They have been on the road full-time for the past 7 years.

A Promoter of “Good Change”

Cathi Hight, is President of Hight Performance Group, an organizational development firm that helps develop healthy organizations to manage constant change, enhance customer loyalty and “work smarter, not harder.” She has over 25 years of experience in performance improvement, strategic planning, board development, and membership development.

As a certified Wiley Workplace Solutions Partner and Kaizen consultant, Cathi works with organizations to develop high performing teams, effective leaders, customer-centric practices, and productive work environments.

Cathi helps clients identify their real problems and solve them. She shares Kaizen principles of continuous improvement, making small and incremental changes, and improving customer experiences which bring about “good change” for internal and external customers.

Cathi is recognized nationally for her work with associations and is the author of The Member Retention Kit and A New Approach to Tiered Membership, and developer of the Work Smarter, Not Harder program. Hight Performance Group offers resources to help organizations attract, engage, and retain members. Cathi helps organizations stay relevant, effectively communicate the value of membership, and increase their bottom line.

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