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Strategic Recruitment — Retention Starts with the Journey to Join


When it comes to recruiting new members:

    • How do different motivations to engage influence the decision to join?
    • What are the stages of the Journey to Join and how can we influence prospects to become members?
    • How do we change our recruitment approach to increase the membership base, retention rates, and revenue?

It’s Time to Recruit Smarter!

The secret to successful recruitment of new members is understanding member segments, the journey to join for prospective members, and targeted recruitment to improve membership outcomes. Retention and real membership growth starts with smart recruiting.

Discover how datamining, member personas, and strategic recruitment can increase your membership base, retention rates and the bottom line.

Are you ready to move to strategic recruitment?

Strategic Recruitment | Webinar | Hight Performance Group


  • 1

    Discuss how datamining provides insights on effective and ineffective recruiting practices.

  • 2

    Determine how member personas change the Journey to Join and how to influence more prospects to sign up.

  • 3

    Explore how strategic recruitment campaigns can grow membership, enhance retention rates, and increase revenue for the association.

Watch as Cathi Hight talks about ways to strategically recruit new members with an eye towards retention and the bottom line.


A Promoter of “Good Change”

Cathi Hight, is President of Hight Performance Group, an organizational development firm that helps develop healthy organizations to manage constant change, enhance customer loyalty and “work smarter, not harder.” She has over 25 years of experience in performance improvement, strategic planning, board development, and membership development.

As a certified Wiley Workplace Solutions Partner and Kaizen consultant, Cathi works with organizations to develop high performing teams, effective leaders, customer-centric practices, and productive work environments.

Cathi helps clients identify their real problems and solve them. She shares Kaizen principles of continuous improvement, making small and incremental changes, and improving customer experiences which bring about “good change” for internal and external customers.

Cathi is recognized nationally for her work with associations and is the author of The Member Retention Kit and A New Approach to Tiered Membership, and developer of the Work Smarter, Not Harder program. Hight Performance Group offers resources to help organizations attract, engage, and retain members. Cathi helps organizations stay relevant, effectively communicate the value of membership, and increase their bottom line.

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