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What’s Your Membership Game Plan?


As we enter the new year:

    • What membership challenges do you anticipate for 2024?
    • How can you shorten the sales cycle and recruit more members?
    • What strategies will help you recruit and retain more members?

Make 2024 a Banner Membership Year

Member expectations are constantly evolving. Retaining existing members and keeping them engaged could become more challenging.

Shifting demographics and generational preferences might pose challenges in attracting and retaining members amidst increased competition for their attention. Changes in economic conditions, geopolitical shifts, or unexpected events might influence your membership budget, priorities, and overall participation.

Join Cathi Hight and Kelly Fanelli as they discuss anticipated membership challenges in 2024 and strategies to recruit and retain more members.

Kelly was awarded a Lifetime Achievement Award from the Association of Chamber of Commerce Executives (ACCE) and inducted into the Million Dollar Circle. She understands membership challenges and how to be effective.

Attend the live webinar, pose questions, and prepare your membership game plan for the New Year!

Are you ready to elevate your membership strategies?


  • 1

    Anticipate challenges to recruit and retain members.

  • 2

    Explore tips to shorten the sales cycle, overcome objections, and build a pipeline of prospects.

  • 3

    Discover strategies to grow your membership base and increase retention.

Watch as Cathi Hight and Kelly Fanelli discuss anticipated membership challenges in 2024 and strategies to recruit and retain more members.

Guest Speaker: Kelly Fanelli

Business Development Manager, Plano Chamber of Commerce

With over twenty years in the Chamber biz, Kelly Fanelli has written blogs and articles, spoken at national association conferences, received awards, sat on boards, created leadership and mentorship programs and a consulting company.

Kelly was Awarded a Lifetime Achievement Award from the Association of Chamber of Commerce Executives (ACCE) and has survived recessions, industry transitions, and a pandemic. She’ll share what works best in the current environment to recruit and retain members, create a sales strategy that works and how to work it. An innovative professional with a positive view, Kelly believes in living fearlessly in the service of others.


A Promoter of “Good Change”

Cathi Hight, is President of Hight Performance Group, an organizational development firm that helps develop healthy organizations to manage constant change, enhance customer loyalty and “work smarter, not harder.” Cathi facilitates strategic planning, develops investor models and strategies, and helps leaders navigate trends and prepare for the future.

She has over 30 years of experience in performance improvement, strategic planning, board development, and membership development within association, chamber, education, finance, healthcare, manufacturing, nonprofit, and technology sectors.

She is a certified Motorola University instructor for continuous improvement and Wiley Authorized Partner for Everything DiSC and The Five Behaviors of a Cohesive Team.

Cathi is recognized nationally for her work with associations and is the author of The Member Retention Kit and A New Approach to Tiered Membership, and developer of the Work Smarter, Not Harder program.  She provides resources to help associations stay relevant, effectively communicate the value of membership, increase their bottom line.

She has presented at many state and national conferences for associations and chambers of commerce and has been an instructor for Institute for Organization Management (IOM) since 2004.

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