Growing Your Membership

Membership in the New Normal

Better understand the impact of an endemic world as Cathi Hight and her guests Dave Kilby, Mark Field, Wendy Kavanagh, and Vicki Yancy discuss challenges, opportunities, and strategies for 2022.

Membership Life Cycle — Which Stage Needs Improvement?

Explore with Cathi Hight as she reveals proven strategies to recruit, engage, and retain more members to achieve real membership growth.

What Your Association Can Learn from Netflix

Discover with Cathi Hight and Dan Stevens, President of WorkerBee.TV, Inc. and creator of Association TV®, as they discuss ways you can grow your association for the future.

Membership During An Economic Recovery

Watch Cathi Hight in this webinar originally created for the Illinois Association of Chamber Executives (IACCE) as she helps you explore opportunities to strengthen businesses in your community, grow your membership base, and communicate the value of your Chamber of Commerce.

Lifetime Value of Members:

Time + Engagement = Revenue

Join Cathi Hight as we explore how focusing on the lifetime value of members positively impacts the member experience as well as the bottom line.

“So What?”

Make Your Pitch Matter

Explore with Cathi Hight how to make your communications more relevant and effective.

Member Personas and Why You Need Them

Find out what works as Cathi Hight shares the power of using member personas to meet member needs.

Focus on the Cause, Not the Club — The Next Investor Model

Explore this concept as Cathi Hight talks about creating a new investor model that focuses on your cause and allows you to be essential to your stakeholders.

Leadership for an Envisioned Future — Core competencies for career pathways

Discover with Cathi Hight and Amy Thompson, Vice President of the Cincinnati USA Regional Chamber’s Leadership Center, as they discuss partnering with business leaders to develop employees into civic-minded, change agents.

5 Insights to Move Your Chamber From Relevant to Essential

Watch Cathi Hight and Casey Steinbacher, Founder of Casey’s Company, widely recognized as a national expert in urban innovation strategies, as they discuss the opportunities available in moving from relevant to essential.

What’s Your Membership Game Plan?

Explore with Cathi Hight how to develop your membership game plan going into 2021.

Member Personas:

Moving to Targeted Engagement

Explore with Cathi Hight and guest speaker Shannon Reid, President of the Montgomery Area Chamber of Commerce, how to create member personas to enhance the member experience.

Journey Maps that Improve Member Experiences

Leverage what is truly important to your members as Cathi Hight outlines how Journey Maps provide you insights to member expectations and behavior.

How to Appeal to the 4 Types of Members

Discover with Cathi Hight ways to provide greater value to your members based upon their motivations and interests.

The Art of Automation — Work Smarter to Recruit, Engage, and Retain Members

Watch Cathi Hight and her guest, Frank Kenny, Digital Strategist and Founder of Chamber of Commerce Professionals, talk about how innovative associations use automation for every stage of the member journey.

Success School

A Business, Education and Community Initiative

Explore with Cathi Hight and Christopher Emge, Principal of the Success School, as they talk about this innovative program and its impact on talent retention.

Design Thinking:

Communicate Better, Know Your Audience and Move Quicker

Discover with Cathi Hight and guest speaker Jonathan Packer, Senior Vice President of Customer Experience at the Austin Chamber of Commerce, how the Austin Chamber is transforming how it communicates, engages and measures success.

A New Approach to Tiered Membership

Join Cathi Hight as we see how to create a Tiered Model that works for your organization, delivering value and revenue.

The Engagement Paradox:

Moving from Passive to Strategic

Find the missing piece to growth, retention, and revenue as Cathi Hight shares engagement challenges, cutting-edge success stories, and new approaches to engaging members.

The VOI of Membership is Greater than the ROI

Learn from Cathi Hight how to rethink the value your members expect from your organization.