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Growing Your Membership
Our library of popular webinars to help you grow your organization’s membership
Networking 4.0 — Rethink and Reinvent the Art of Connection
Watch the discussion as Cathi Hight and her guests, Beth Bridges of The Networking Motivator and Frank Kenny, Digital Strategist and Founder of Chamber of Commerce Professionals, talk about the opportunity move away from networking and focus on building networks.
Focus on the Cause, Not the Club — The Next Investor Model
Explore this concept as Cathi Hight talks about creating a new investor model that focuses on your cause and allows you to be essential to your stakeholders.
What Your Association Can Learn from Netflix
Discover with Cathi Hight and Dan Stevens, President of WorkerBee.TV, Inc. and creator of Association TV®, as they discuss ways you can grow your association for the future.
Membership During An Economic Recovery
Watch Cathi Hight in this webinar originally created for the Illinois Association of Chamber Executives (IACCE) as she helps you explore opportunities to strengthen businesses in your community, grow your membership base, and communicate the value of your Chamber of Commerce.
Lifetime Value of Members:
Time + Engagement = Revenue
Join Cathi Hight as we explore how focusing on the lifetime value of members positively impacts the member experience as well as the bottom line.
Make Your Pitch Matter
Explore with Cathi Hight how to make your communications more relevant and effective.
Member Personas and Why You Need Them
Find out what works as Cathi Hight shares the power of using member personas to meet member needs.
The Future of Events — Reimagine, Redesign, and Relaunch
Find ways to reimagine, redesign, and relaunch your future events in ways that provide more value to your members, investors, and sponsors.
The Art of Automation — Work Smarter to Recruit, Engage, and Retain Members
Watch Cathi Hight and her guest, Frank Kenny, Digital Strategist and Founder of Chamber of Commerce Professionals, talk about how innovative associations use automation for every stage of the member journey.
Leadership for an Envisioned Future — Core competencies for career pathways
Discover with Cathi Hight and Amy Thompson, Vice President of the Cincinnati USA Regional Chamber’s Leadership Center, as they discuss partnering with business leaders to develop employees into civic-minded, change agents.
5 Insights to Move Your Chamber From Relevant to Essential
Watch Cathi Hight and Casey Steinbacher, Founder of Casey’s Company, widely recognized as a national expert in urban innovation strategies, as they discuss the opportunities available in moving from relevant to essential.
What’s Your Membership Game Plan?
Explore with Cathi Hight how to develop your membership game plan going into 2021.
Moving to Targeted Engagement
Explore with Cathi Hight and guest speaker Shannon Reid, President of the Montgomery Area Chamber of Commerce, how to create member personas to enhance the member experience.
Journey Maps that Improve Member Experiences
Leverage what is truly important to your members as Cathi Hight outlines how Journey Maps provide you insights to member expectations and behavior.
How to Appeal to the 4 Types of Members
Discover with Cathi Hight ways to provide greater value to your members based upon their motivations and interests.
Membership in the New Normal
Better understand the impact of an endemic world as Cathi Hight and her guests Dave Kilby, Mark Field, Wendy Kavanagh, and Vicki Yancy discuss challenges, opportunities, and strategies for 2022.
Membership Life Cycle — Which Stage Needs Improvement?
Explore with Cathi Hight as she reveals proven strategies to recruit, engage, and retain more members to achieve real membership growth.
A Business, Education and Community Initiative
Explore with Cathi Hight and Christopher Emge, Principal of the Success School, as they talk about this innovative program and its impact on talent retention.
Communicate Better, Know Your Audience and Move Quicker
Discover with Cathi Hight and guest speaker Jonathan Packer, Senior Vice President of Customer Experience at the Austin Chamber of Commerce, how the Austin Chamber is transforming how it communicates, engages and measures success.
A New Approach to Tiered Membership
Join Cathi Hight as we see how to create a Tiered Model that works for your organization, delivering value and revenue.
The Engagement Paradox:
Moving from Passive to Strategic
Find the missing piece to growth, retention, and revenue as Cathi Hight shares engagement challenges, cutting-edge success stories, and new approaches to engaging members.
The VOI of Membership is Greater than the ROI
Learn from Cathi Hight how to rethink the value your members expect from your organization.
Hight Performance Group, Inc.
P.O. Box 203606, Austin, TX 78720