Have you ever wondered:
• How do we communicate value based on the motivation to engage?
• What are the top four motivations for joining and renewing?
• How could we change our dues structure and programming to appeal more to our members?

If you ask members why they joined or renewed, you’ll hear a wide range of responses from “It’s the right thing to do” or to “Network” or a myriad of other reasons. The decision to join or renew each year is based around different motivations to engage. By understanding these motivations, you can create targeted messages that appeal to different groups of prospects and members.

You could also develop a tiered membership model that bundles benefits that attracts new members and inspires current ones to invest at higher levels. You can also develop programming that increases engagement and retains more of your members. Gain the confidence to position value based on what really matters to your market. You’ll see membership in a whole different way!

Understand why customers buy and you’ll never “sell” membership again!

Cathi Hight

Cathi Hight, thought-leader and author of The Member Retention Kit and A New Approach to Tiered Membership, helps you attract, engage and retain members. She teaches you how to evolve your organization to stay relevant, deliver benefits your members value and effectively communicate the value of membership. Cathi shares proven strategies that will save you time and increase your bottom line.

Join Cathi Hight to discuss ways to provide greater value to your members based upon their motivations and interests.