Cathi Hight’s
Collection of Industry Insights
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Stop Hitting Members Up Six Times a Year — Try This Instead
One Out of Four Members Will Say Yes — Are You Even Asking?”
The Biggest Risk for Associations Isn’t Failing — It’s Playing It Too Safe
Freemium Isn’t Free — It’s the Smartest Member Acquisition Strategy You’re Not Using
Stop Making Members Adapt to You — Flip the Model and Watch Retention Soar
Predictive AI Will Know Which Members Are About to Leave — Before They Do
We Can’t Make More Workers — So What’s the Real Job of Chambers and Associations?
The Future of Membership: Predictive Analytics, the Gig Economy, and the Rise of EQ
The One AI Question Every Membership Team Should Be Asking Right Now
How AI and Data Are Revolutionizing Member Retention for Chambers of Commerce
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Hight Performance Group, Inc.
P.O. Box 203606, Austin, TX 78720
cathi@hightperformance.com
Phone: 512‑354‑7219