“The VOI of Membership is Greater than the ROI”


  • 1

    Discover the power of VOI and why it means more than ROI ever will

  • 2

    Identify the top 12 VOI benefits you deliver to members and your community

  • 3

    Explore how to develop a VOI campaign to recruit and retain more members

As you rethink the value your members expect from your organization, have you:

  • Noticed that more and more members are questioning the ROI of membership?
  • Had team members ask “What’s a value proposition” and why they need more than one?
  • Wondered how can your team can communicate the value of membership better?

Members who ask about ROI don’t see the value of their membership. Members who love you talk about VOI, not ROI. Return On Investment focuses on the same or higher amount of $$ invested. Although you can’t always deliver a return on $$, you have delivered on the Value of I___, where I means more than Investment.

Explore the power of VOI and how to change the way you communicate the value of membership.

Cathi Hight | Hight Performance Group

Cathi Hight

Cathi Hight, thought-leader and author of The Member Retention Kit and A New Approach to Tiered Membership, helps you attract and retain members. She teaches associations of all sizes how to navigate change, deliver benefits that our essential to your stakeholders, and effectively communicate the value of membership. Discover what works as Cathi shares the strategies that retain today’s members.

Member Retention Kit | Hight Performance Group

Additional webinars are part of Cathi Hight’s Member Retention Kit.

Current Webinars and Recordings | Hight Performance Group