Journey Maps that Improve Member Experiences


  • 1

    Recognize how to see your members’ “journeys” through their eyes and how these experiences deliver or don’t on their expectations.

  • 2

    Consider how Customer Journey Maps can streamline the 1st-Year Member Onboarding process and increase engagement and retention.

  • 3

    Discover different types of Journey Maps and the 5 steps you need to manage customer journeys successfully.

Have you or your team ever asked:

    • How can we deliver better on expectations of our 1st-year members?
    • Is there a way for members to tell us what’s important to them, even if they have been members for a long time?
    • What role can technology play to help us manage member experiences effectively?

Each of your members is on a journey to fulfill their expectations of why they joined or renewed. Giving members the experiences they want requires seeing the journey through their eyes, regardless of their investment level or length of time as members.

One of the best ways to achieve this is to use Journey Maps to onboard new members, increase engagement, and build your leadership pipeline.

Learn how Member Journey Maps can create experiences that exceed their expectations!

Cathi Hight | Hight Performance Group

Cathi Hight

Cathi Hight, thought-leader and author of The Member Retention Kit and A New Approach to Tiered Membership, helps you attract, engage and retain members. She teaches you how to evolve your organization to stay relevant, deliver benefits your members value and effectively communicate the value of membership. Cathi shares proven strategies that will save you time and increase your bottom line.

Join Cathi Hight as outlines how Journey Maps provide you insights to member expectations and behavior.


Member Retention Kit | Hight Performance Group

This webinar is part of the monthly series of member retention webinars available in the Accelerate and Fast Track packages of Cathi Hight’s Member Retention Kit.

Current Webinars and Recordings | Hight Performance Group