“So What?” Make Your Pitch Matter


  • 1

    Explore the “So What?” phenomena and why our communication doesn’t appeal to others

  • 2

    Recognize ineffective value propositions and why they fall flat

  • 3

    Discover techniques to create compelling positioning statements that make people say “Sign me up!” to join and that communicate the value of membership and programs

We all want others to be interested in our message, yet…

  • Does your 45-second commercial peak prospects’ interests to know more?
  • Are you able to change your pitch based on the audience?
  • Do you communicate what really matters to your audience?

We have all experienced a commercial or pitch that fell flat for us. Someone we met at a networking event or who was presenting a topic didn’t seem to be talking about anything we cared about. They were hoping for a lead, a donation, or a commitment to serve and you walked away without providing anything. And in the recess of your mind, you probably asked “So What?” even if the words were a little different, right?

Guess what? The same thing happens when you’re introducing yourself out in public, sharing the benefits of membership, pitching events and sponsorships, and creating content to educate or engage members.

Why does 70% of our communication fail?  Maybe it’s because we don’t communicate what matters.

Respond to “So What?” before it’s asked and hit home runs with your pitches!

Cathi Hight | Hight Performance Group

Cathi Hight

Cathi Hight, thought-leader and author of The Member Retention Kit and A New Approach to Tiered Membership, helps you attract, engage and retain members. She teaches you how to evolve your organization to stay relevant, deliver benefits your members value and effectively communicate the value of membership. Cathi shares proven strategies that will save you time and increase your bottom line.

Explore with Cathi Hight how to make your communications more relevant and effective.


Member Retention Kit | Hight Performance Group

This webinar is part of the monthly series of member retention webinars available in the Accelerate and Fast Track packages of Cathi Hight’s Member Retention Kit.

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