Membership During An Economic Recovery


  • 1

    Explore your organization’s role in helping communities rebound from COVID-19.

  • 2

    Determine how to assess and revamp your programming to align with business interests and needs.

  • 3

    Discover 3 strategies to communicate the value of membership during the economic recovery.

As a Catalyst, Convener, and Champion for your members, leaders, and communities:

    • How do you sell membership when budgets are tight?
    • What are members’ expectations of your organization during recovery?
    • How can you help members thrive during the recovery?

Yes, it’s pretty grim out there. Everywhere you turn, there are media stories about business closures, layoffs, and the projected long haul to recover from COVID-19. Your members and the business community are experiencing a time unlike any other in history since the Great Depression. As business leaders, how can you help members and non-members navigate the storm and be positioned for success when the tide finally turns?

This is a defining time for associations and chambers of commerce. The Chinese symbol for Chaos is made from two words—Crisis and Opportunity.

Don’t let this crisis go to waste — explore opportunities to strengthen businesses in your community, grow your membership base, and communicate the value of your organization.

What are you doing to turn this crisis into an opportunity?

Cathi Hight | Hight Performance Group

Cathi Hight

Cathi Hight helps organizations manage constant change, develop customer loyalty and “work smarter, not harder.” She is the President of Hight Performance Group and author of The Member Retention Kit and A New Approach to Tiered Membership.  Hight Performance Group offers resources to help your organization evolve and serve stakeholders successfully.

Cathi has served as the Senior Vice President of Growth strategy and Investor Relations for the Greater Austin Chamber of Commerce and Vice President of the Chamber of Commerce of Hawaii (the state chamber). She has served on the board of directors for the Boulder Chamber in Colorado, Boulder Area Human Resources Association and the Austin Human Resources Management Association. Prior to starting Hight Performance Group in 2001, Cathi served as the national FastTrac Entrepreneurial Program Manager at the Kauffman Foundation, regional Sales & Marketing Manager for Dole Foods and Sales and Marketing Manager for Dean Foods in Honolulu.


Join Cathi Hight in this webinar originally created for the Illinois Association of Chamber Executives (IACCE) as she helps you explore opportunities to strengthen businesses in your community, grow your membership base, and communicate the value of your organization. 

Member Retention Kit | Hight Performance Group

Cathi offers monthly Deep Dive webinars which are available individually, via subscription, as well as part of the Accelerate and Fast Track packages of her Member Retention Kit.

Current Webinars and Recordings | Hight Performance Group