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Rethink Your Sponsorship Program: How to Get More Out of Your Partnerships


Whether they are considered partners or sponsors:

    • How do you develop a sponsorship pipeline that continues to produce results?
    • When is the right time to ask for sponsorship investments?
    • What’s the secret to maintaining $1M in partnerships with changing economic conditions?

What could you learn from a pro that manages a $1M partnership program?

The sponsorship sales cycle is a complex process that requires careful planning and execution. Whether you are just getting started selling sponsorships or you have been at it for a while, tune in to this webinar to hear ideas on how to rethink, rebrand, and refresh your sales cycle.

This live webinar is free to attend and allows you to engage with our guest speaker, ask questions, and gain insights from proven experiences. It is for anyone who is responsible for managing a sponsorship program, including event planners, marketing professionals, and development directors. This discussion is sure to enhance your bottom line!

Are you ready to rethink, rebrand, and refresh your sponsorship sales cycle?


  • 1

    Explore when to make sponsorship asks.

  • 2

    Determine how to develop a top-notch proposal on a shoestring.

  • 3

    Look at strategies for closing sponsorship pitches.

  • 4

    Discover how to keep track of multiple sponsorships and deliver on investments.

Tap into the secrets to managing a $1M partnership program and how rethinking, rebranding, and refreshing can enhance your bottom line with Cathi Hight and our guest speaker, Kate Conroy.

Guest Speaker: Kate Conroy, Vice President, Strategic Partnerships

The New Jersey Business & Industry Association is the largest employer-based business association in the U.S. As a team leader with a long track record of excellence, Kate is responsible for the overall management of the Association’s sponsorship program, which includes leading the company-wide, cross-department movement to cultivate new sponsors and partners from both within and outside of the membership. In Fall 2020, Kate’s role was expanded to include overall event oversight, working across departments with her team to plan and execute events across the state virtually while working through the pandemic and then in-person. These programs underlined and solidified NJBIA’s reputation for producing events that are extraordinary.

Prior to becoming Vice President, Kate was the Director of Strategic Partnerships, and she exceeded goals year-after-year and worked with colleagues on initiatives like the podcast Other People’s Business, which she co-hosts and co-produces to promote the Association and its members. Before taking on partnerships, Kate was Director of Member Services & Programs and was responsible for managing the development and implementation of NJBIA programs and events which account for almost one million dollars in revenue. Tasked with developing and obtaining positive financial goals for each program or event, Kate reduced overall event expenses by about 20% in her first six months.

Kate actively pursues professional development through Association of Chamber of Commerce Executives (ACCE) and Institute for Organization Management (IOM), the U.S. Chamber’s premier executive training program for chamber of commerce professionals. Institute is an intense four-year program and Kate graduated in 2008. Since graduation, she has served on the Board of Regents for IOM and became chair of Institute’s Northeast Board of Regents in 2022.

A Promoter of “Good Change”

Cathi Hight, is President of Hight Performance Group, an organizational development firm that helps develop healthy organizations to manage constant change, enhance customer loyalty and “work smarter, not harder.” Cathi facilitates strategic planning, develops investor models and strategies, and helps leaders navigate trends and prepare for the future.

She has over 30 years of experience in performance improvement, strategic planning, board development, and membership development within association, chamber, education, finance, healthcare, manufacturing, nonprofit, and technology sectors.

She is a certified Motorola University instructor for continuous improvement and Wiley Authorized Partner for Everything DiSC and The Five Behaviors of a Cohesive Team.

Cathi is recognized nationally for her work with associations and is the author of The Member Retention Kit and A New Approach to Tiered Membership, and developer of the Work Smarter, Not Harder program.  She provides resources to help associations stay relevant, effectively communicate the value of membership, increase their bottom line.

She has presented at many state and national conferences for associations and chambers of commerce and has been an instructor for Institute for Organization Management (IOM) since 2004.

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