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Are You Ready for the Next Generation of Members?


You may have been wondering:

    • Why will Next Gen professionals engage with your organization?
    • Do Millennials and Gen Zs see you as being essential in the community?
    • How do you engage the next generation of leaders?

The Rise of the Majority

Like many organizations, your most engaged and loyal members are 50+ years old. These tenured leaders and their organizations helped grow and sustain your operations over time. Yet, demographic shifts have changed the landscape – Millennials and Gen Zs now comprise 75% of the workforce and your communities and customers are more diverse than ever.

Many professionals are newcomers to their industries and communities and do not have a history of belonging to your organizations. They are not familiar with your mission or past achievements and have different motivations to belong and engage. You need the next generation as members, leaders, and influencers for your future success.

Are you the great convener for the next generation of members?

Next Generation of Members | Webinar | Hight Performance Group


  • 1

    Address the top concerns for Millennials and Gen Zs and how Covid amplified their values and expectations.

  • 2

    Discover how you can be the essential “third place” by building trust, a sense of belonging, and a shared purpose

  • 3

    Explore three strategies to attract, engage, and retain the next generation of members.

Explore with Cathi Hight ways to build trust, a sense of belonging, and a shared purpose with your next generation of members.


A Promoter of “Good Change”

Cathi Hight, is President of Hight Performance Group, an organizational development firm that helps develop healthy organizations to manage constant change, enhance customer loyalty and “work smarter, not harder.” She has over 25 years of experience in performance improvement, strategic planning, board development, and membership development.

As a certified Wiley Workplace Solutions Partner and Kaizen consultant, Cathi works with organizations to develop high performing teams, effective leaders, customer-centric practices, and productive work environments.

Cathi helps clients identify their real problems and solve them. She shares Kaizen principles of continuous improvement, making small and incremental changes, and improving customer experiences which bring about “good change” for internal and external customers.

Cathi is recognized nationally for her work with associations and is the author of The Member Retention Kit and A New Approach to Tiered Membership, and developer of the Work Smarter, Not Harder program. Hight Performance Group offers resources to help organizations attract, engage, and retain members. Cathi helps organizations stay relevant, effectively communicate the value of membership, and increase their bottom line.

Current Webinars and Recordings | Hight Performance Group