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Real Membership Growth — Leverage Data to Predict and Prevent Churn


In this new era of member growth:

    • What factors are early indicators for member churn?
    • Why is our data instrumental to increase member retention?
    • How can we change our recruiting pattern to realize net membership growth?

Member Churn Prevents Overall Membership Growth

Achieving net membership gain each year is challenging. You set goals for the year to gain a number of new members or for new member revenue. You also have a total revenue goal to achieve as a team. You could meet your new member goals and fall short for total revenue due to member churn.

Non-renewing members is lost revenue. Churn is expensive and frustrating. The result is low net membership gain, and the membership base stays the same year after year.

Although membership churn is somewhat expected, you can anticipate where it will happen and lower the churn rate. This will maximize retention potential and result in membership growth over time.

Attend our live webinar and you will have a better understanding of how to drive real membership growth and reduce churn. You will have the opportunity to ask questions and interact with other membership professionals.

Are you ready to reduce churn and realize real membership growth?

Real Membership Growth | Webinar | Hight Performance Group


  • 1

    Explore factors that have the highest impact on retention.

  • 2

    Determine how to use data mining to create predictive modeling for member churn.

  • 3

    Discover strategies to reduce member churn through targeted recruitment, effective onboarding, engagement tracking, and retention practices.

Explore with Cathi Hight what drives real membership growth and reduces churn.

A Promoter of “Good Change”

Cathi Hight, is President of Hight Performance Group, an organizational development firm that helps develop healthy organizations to manage constant change, enhance customer loyalty and “work smarter, not harder.” She has over 25 years of experience in performance improvement, strategic planning, board development, and membership development.

As a certified Wiley Workplace Solutions Partner and Kaizen consultant, Cathi works with organizations to develop high performing teams, effective leaders, customer-centric practices, and productive work environments. She is a certified Motorola University instructor for continuous improvement and Wiley Authorized Partner for Everything DiSC and The Five Behaviors of a Cohesive Team.

Cathi helps clients identify their real problems and solve them. She shares Kaizen principles of continuous improvement, making small and incremental changes, and improving customer experiences which bring about “good change” for internal and external customers.

Cathi is recognized nationally for her work with associations and is the author of The Member Retention Kit and A New Approach to Tiered Membership, and developer of the Work Smarter, Not Harder program. Hight Performance Group offers resources to help organizations attract, engage, and retain members. Cathi helps organizations stay relevant, effectively communicate the value of membership, and increase their bottom line.

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