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Membership Metrics — Unlock the Secrets to Increase Retention and Revenue



  • 1

    Hone in on Industry Key Performance Indicators (KPIs) and how to use them for benchmarking.

  • 2

    Explore how recruitment and retention patterns can show you what changes are needed.

  • 3

    Discover data-driven strategies that have a direct impact on future membership growth and revenue.

Watch this insightful webinar as Cathi Hight delves into the crucial relationship between metrics and membership growth.

Let’s take a look at the numbers:

    • How do our membership metrics compare to industry averages?
    • Is our retention rate normal?
    • What can we learn from our recruiting patterns to increase retention and revenue?

Are Your Metrics Influencing Membership Growth?

The success of any membership-based organization lies in understanding and leveraging the right metrics. Our industry has KPIs, (Key Performance Indicators), such as Member Retention Rate, First-Year Member Retention Rate, and Average Dues per Member. This allows you to compare your metrics to other organizations. But, if you really want to increase retention and revenue, you need to recognize which KPIs are the most important to drive membership growth.

Join us for an insightful webinar, where we delve into the crucial relationship between metrics and membership growth. Explore how the right metrics can act as powerful catalysts to propel your membership growth to new heights. Reserve your spot now and unlock the secrets to using metrics to increase member retention and revenue!

Are you ready to harness the potential of metrics to ignite membership growth?

A Promoter of “Good Change”

Cathi Hight, is President of Hight Performance Group, an organizational development firm that helps develop healthy organizations to manage constant change, enhance customer loyalty and “work smarter, not harder.” Cathi facilitates strategic planning, develops investor models and strategies, and helps leaders navigate trends and prepare for the future.

She has over 30 years of experience in performance improvement, strategic planning, board development, and membership development within association, chamber, education, finance, healthcare, manufacturing, nonprofit, and technology sectors.

She is a certified Motorola University instructor for continuous improvement and Wiley Authorized Partner for Everything DiSC and The Five Behaviors of a Cohesive Team.

Cathi is recognized nationally for her work with associations and is the author of The Member Retention Kit and A New Approach to Tiered Membership, and developer of the Work Smarter, Not Harder program.  She provides resources to help associations stay relevant, effectively communicate the value of membership, increase their bottom line.

She has presented at many state and national conferences for associations and chambers of commerce and has been an instructor for Institute for Organization Management (IOM) since 2004.

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