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I Want a Divorce — How to Develop Lifetime Members



  • 1

    Learn what we can learn from divorce and member churn patterns.

  • 2

    Explore how to extend the Honeymoon, avoid the 7-Year Itch, and prevent the 12-Year Ache.

  • 3

    Determine strategies to strengthen relationships and keep members saying, “I do” year after year after year!

Watch as Cathi Hight delves into the uncanny correlation of divorce and member churn patterns.

As you think about the stability of your membership:

    • Are you concerned about the high rate of member churn?
    • What do divorce and member churn patterns have in common?
    • How can we develop lifetime relationships with our members?

Member Churn and Divorce Patterns Are Very Similar!

You courted prospects and they were so excited when they became members. You thought they enjoyed being members and would stay forever, or at least for several years. Everything seemed to be going well and you’re surprised when the break-up happens, whether it’s after 1 year, 7 years, or 12 years. Did you see the signs along the way? It feels disappointing when members jump ship without trying to make it work.

Join us for an insightful webinar, where we delve into the uncanny correlation of divorce and member churn patterns.

Realize there are common factors why members leave your organization, even if they are not new members. Aside from learning how to strengthen membership, you may also discover ways to enhance your personal relationships, too! Reserve your spot now!

Are you ready to learn the learn the secrets of keeping members longer?

A Promoter of “Good Change”

Cathi Hight, is President of Hight Performance Group, an organizational development firm that helps develop healthy organizations to manage constant change, enhance customer loyalty and “work smarter, not harder.” Cathi facilitates strategic planning, develops investor models and strategies, and helps leaders navigate trends and prepare for the future.

She has over 30 years of experience in performance improvement, strategic planning, board development, and membership development within association, chamber, education, finance, healthcare, manufacturing, nonprofit, and technology sectors.

She is a certified Motorola University instructor for continuous improvement and Wiley Authorized Partner for Everything DiSC and The Five Behaviors of a Cohesive Team.

Cathi is recognized nationally for her work with associations and is the author of The Member Retention Kit and A New Approach to Tiered Membership, and developer of the Work Smarter, Not Harder program.  She provides resources to help associations stay relevant, effectively communicate the value of membership, increase their bottom line.

She has presented at many state and national conferences for associations and chambers of commerce and has been an instructor for Institute for Organization Management (IOM) since 2004.

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