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More Money For Your Mission — Diversifying Revenue Streams


As we look at our revenue streams:

    • Can we increase non-dues revenue without adding events?
    • How can we grow revenue outside of membership?
    • What trends should we leverage to increase revenue and engagement beyond membership?

How can we diversify our revenue and create a more positive impact?

Membership dues, events, and sponsorships are traditional ways to generate revenue. The pandemic highlighted the over-dependence on event revenue and amplified the need for a diversified revenue portfolio. Yet, you can develop a sustainable funding model for your mission. More revenue means more funding for your initiatives and positive impact for members and the communities you serve.

Join us for our upcoming webinar and explore the latest trends in funding models and how to generate more revenue to achieve your goals. Register today and position your organization for long-term financial strength!

What could you do if there was more money for your mission?


  • 1

    Explore the latest trends in funding models for chambers and associations.

  • 2

    Determine how strategic initiatives can attract investors and community support.

  • 3

    Discover what other organizations are doing to generate new streams of revenue to support their missions.

Watch as Cathi Hight explores the latest trends in funding models and how to generate more revenue to achieve your goals.

A Promoter of “Good Change”

Cathi Hight, is President of Hight Performance Group, an organizational development firm that helps develop healthy organizations to manage constant change, enhance customer loyalty and “work smarter, not harder.” Cathi facilitates strategic planning, develops investor models and strategies, and helps leaders navigate trends and prepare for the future.

She has over 30 years of experience in performance improvement, strategic planning, board development, and membership development within association, chamber, education, finance, healthcare, manufacturing, nonprofit, and technology sectors.

She is a certified Motorola University instructor for continuous improvement and Wiley Authorized Partner for Everything DiSC and The Five Behaviors of a Cohesive Team.

Cathi is recognized nationally for her work with associations and is the author of The Member Retention Kit and A New Approach to Tiered Membership, and developer of the Work Smarter, Not Harder program.  She provides resources to help associations stay relevant, effectively communicate the value of membership, increase their bottom line.

She has presented at many state and national conferences for associations and chambers of commerce and has been an instructor for Institute for Organization Management (IOM) since 2004.

Current Webinars and Recordings | Hight Performance Group