Recruit and Retain Members
Favorite Membership Books
Articles by Cathi Hight
Favorite Marketing Books
Build Strong Teams
The Five Behaviors of a Cohesive Team
Work Smarter, Not Harder Program
Favorite Team Building Books
Favorite Productivity Books
40 Ways to Love Your Members
If You’re Not Remarkable, You’re Not Relevant
The Great Convener: Are You Trying or Being?
Duty of Foresight: Is the Board Ready to Move Your Organization Forward?
Mapping The Journey To Join
Psychographics Drive Join and Renewal Rates
Join the Auto-Renewal Economy
Are You Taking a “Backwards” Approach to Member Engagement?
Great tips on rewarding members doing more of what you want
How many of your members are a Zero for engagement?
Who Will Be Your Members in 2020 and Why?
When Should You Raise Dues?
Use “Win-Back” Campaigns to Court Lost Members
What Types of Connections Do Your Members Need?
The New Motto: Access, Resources and Solutions to Members
The Membership Life Cycle Starts with Smart Recruiting
Move From ROI to VOI
Increase Engagement Levels as a Retention Strategy
Increase 1st and 2nd Year Retention Rates with Successful Integration Strategies
Improve the Membership Renewal Stage
How Do You Measure Up to What Matters Now?
How Member-Centric Are You?
Generate More “Word of Mouth” Referrals
Do I Need a Strategic Plan?
Cultivating Engagement: Let’s Talk About Connections
Are You Winning the Fight for Relevance?
10 Reasons Why Members Renew
10 Tips to Increase Member Renewal Rates
8 Critical Equations for Membership Recruitment and Retention
6 Questions to Decide if Your Association Should Endorse a Candidate
Are you prepared to be the solution your customers and members need?
The Secret to Member Engagement is Being Nosy
What associations can learn from Foursquare
Relevance Means You Continue to Matter to Customers
I’m ready to embrace Salto Mortale, are you?
How Do I Contribute to the Connection Economy?
Associations have difficulty in communicating value or benefits and understanding their markets’ needs
The Reality of High Performing Teams
Keeping exhibitors happy at your conferences is a sure way to ensure they support you year after year
Strategic Member Engagement
Can associations become the Google navigators of info?
What associations can adopt from online communitiies
Expand the mantra that engagement = retention
10 Member Engagement Must-Dos for 2014.
Are you familiar with Socious software to drive member engagement through online communities?
Money for Your Mission article by Cathi
How Does Your Association Measure Up to What Matters Now?
Work Smarter, Not Harder Program Comes to Lufkin
How to Cultivate Engagement with New Members
Engagement, Value, and Blaming the Member
7 “Best Practices” for True Member Engagement
Check out my favorite books on membership development all in one place
Do You Prefer a Calendar or Anniversary Dues Cycle?
Social Media– Friend or Foe for Associations?
Who Will Your Members Be in 2020 and Why?
I’ve touted the “So What?” book for over a year