Recruit and Retain Members
Favorite Membership Books
Articles by Cathi Hight
Favorite Marketing Books
Build Strong Teams
The Five Behaviors of a Cohesive Team
Work Smarter, Not Harder Program
Favorite Team Building Books
Favorite Productivity Books
40 Ways to Love Your Members
If You’re Not Remarkable, You’re Not Relevant
Mapping The Journey To Join
Are You A “Wavemaker”?
We Want You Back: Courting Dropped Members
The Future of “Membership” Models
3 Mistakes We Make with Welcome Emails
Mapping the 1st Year Member Journey
It’s Not About You — It’s About The Members!
5 Tips to Improve Your Membership Renewal Requests
I’m Not “Past Due” on Your Invoice!
I Want a Divorce – Why Members Leave Us
How Do We Increase Our Retention?
What Drives Our Retention Rate?
Why is Our Retention Rate So Low?
Psychographics Drive Join and Renewal Rates
Join the Auto-Renewal Economy
Are You Taking a “Backwards” Approach to Member Engagement?
Great tips on rewarding members doing more of what you want
How many of your members are a Zero for engagement?
Who Will Be Your Members in 2020 and Why?
When Should You Raise Dues?
Use “Win-Back” Campaigns to Court Lost Members
What Types of Connections Do Your Members Need?
The New Motto: Access, Resources and Solutions to Members
The Membership Life Cycle Starts with Smart Recruiting
Move From ROI to VOI
Increase Engagement Levels as a Retention Strategy
Increase 1st and 2nd Year Retention Rates with Successful Integration Strategies
Improve the Membership Renewal Stage
How Do You Measure Up to What Matters Now?
How Member-Centric Are You?
Cultivating Engagement: Let’s Talk About Connections
Are You Winning the Fight for Relevance?
10 Reasons Why Members Renew
10 Tips to Increase Member Renewal Rates
8 Critical Equations for Membership Recruitment and Retention
Are you prepared to be the solution your customers and members need?
The Secret to Member Engagement is Being Nosy
The San Jose Silicon Valley Chamber helps small business members Get it Shipped
Relevance Means You Continue to Matter to Customers
I’m ready to embrace Salto Mortale, are you?
Associations have difficulty in communicating value or benefits and understanding their markets’ needs
The State of E-learning and the Potential it Offers Nonprofits (And All Other Sectors)
Strategic Member Engagement
Can associations become the Google navigators of info?
What associations can adopt from online communitiies
Expand the mantra that engagement = retention
10 Member Engagement Must-Dos for 2014.
Are you familiar with Socious software to drive member engagement through online communities?
Money for Your Mission article by Cathi
Free Download! ACCE’s new study on chamber revenue models
How Does Your Association Measure Up to What Matters Now?
How to Cultivate Engagement with New Members
Engagement, Value, and Blaming the Member
7 “Best Practices” for True Member Engagement
Check out my favorite books on membership development all in one place
Do You Prefer a Calendar or Anniversary Dues Cycle?
Social Media– Friend or Foe for Associations?
Membership renewal isn’t just about a once-a-year procedure
Did you know that “those associations wih renewal rates at 80% or higher are significantly more likely to provide an installment renewal plan, with monthly or quarterly payment options.”
I love this membership renewal infographic
Who Will Your Members Be in 2020 and Why?
I’ve touted the “So What?” book for over a year
All We Need is Good Change