“Do your members use your site as an integral part of their daily life, the way they use Facebook? Would they panic at the thought of you going out of business because you have become indispensable to their success? If so you have engaged them on the level that counts for the results you are after: retention, relevance and growth.”
So speaks the spine tingling words of Anna Caraveli in the article 7 “Best Practices for True Member Engagement. The resounding message here is that an engaged membership requires internal engagement from the top down. When we truly make it all about the members, we’ll have the engagement we yearn