Interested in “Early Bird” pricing on upcoming webinars and discounts?
WEBINAR RECORDING WITH CATHI HIGHT
The Untapped Power of Member Loyalty: Beyond Satisfaction
DURING THIS WEBINAR RECORDING, YOU WILL:
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Explore the science of loyalty and how it impacts member behavior.
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Learn to differentiate between member satisfaction and member loyalty.
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Discover strategies to cultivate member loyalty through trust, belonging, and shared purpose.
Develop member loyalty with practical strategies that foster a sense of trust, belonging, and shared purpose within your organization with Cathi Hight.
As a predictor of future member behavior:
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- Is there a difference between member satisfaction and member loyalty?
- Can member loyalty be developed intentionally?
- How can we move from member satisfaction to member loyalty?
Member Satisfaction Isn’t Enough
If you’re relying on member satisfaction surveys, you need to stop. While valuable, these surveys primarily capture past experiences and perceptions. They tell you how members felt about past interactions, but they don’t necessarily predict future behavior. A satisfied member might have had positive experiences, but that doesn’t guarantee they’ll renew their membership, attend future events, or recommend your organization to a friend. Focusing solely on satisfaction can create a false sense of security, and it doesn’t cultivate member loyalty.
Member loyalty goes beyond mere satisfaction. It’s a deep-seated connection driven by trust, belonging, and shared purpose. Loyal members are your greatest advocates. They become active participants in your community, contributing their time, expertise, and resources. Cultivating member loyalty influences future engagement, retention rates, and your bottom line.
Ready to move beyond satisfaction and build a truly loyal membership base? We’ll explore factors influencing loyalty and the critical difference between satisfied and loyal members.
Are you ready to move from satisfied members to loyal members?
Cathi Hight
A Promoter of “Good Change”
Cathi Hight is President of Hight Performance Group based in Austin TX, an organizational development firm that helps develop healthy organizations to manage constant change, develop customer loyalty and “work smarter, not harder.” Cathi facilitates strategic planning, develops investor models and strategies, and helps leaders navigate trends and prepare for the future.
She has over 30 years of experience in performance improvement, strategic planning, board development, and membership development within association, chamber, education, finance, healthcare, manufacturing, nonprofit, and technology sectors.
She is a certified Motorola University instructor for continuous improvement and Wiley Authorized Partner for Everything DiSC and The Five Behaviors of a Cohesive Team.
Cathi is recognized nationally for her work with member-based organizations and is the creator of The Member Retention Kit and A New Approach to Tiered Membership and the Work Smarter, Not Harder program. She provides resources to help organizations stay relevant, effectively communicate the value of membership, and increase their bottom line.
She has presented at many state and national conferences for associations and chambers of commerce and has been an instructor for Institute for Organization Management (IOM) since 2004.
