Gain actionable insights for your organization, while saving money and time!
FREE LIVE WEBINAR WITH CATHI HIGHT
Retention Starts with Relevance: Align Member Value Through Personas
PLEASE NOTE: Registration closes at 5:00 pm CDT the day before the webinar.
March
19
- Thursday, March 19th
- 12:00 pm - 1:00 pm EDT
- 11:00 am - 12:00 pm CDT
- 9:00 am - 10:00 am PDT
Register Today!
(All attendees of the live webinar will receive 30 days access to the webinar replay)
As the world and our communities become more complex:
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- How can you stop guessing what members want and start seeing value through their eyes?
- How can you align your programs to meet modern expectations without burning out your staff?
- How can you leverage member personas to drive engagement and stop the cycle of churn?
It’s time to stop doing “everything you’ve always done” and start building an alignment-driven membership.
If you work for a chamber or association, you know you’re running full speed, yet members aren’t engaging like they used to be. Boards — often anxious about revenue — press harder for results. Staff — already stretched thin — try to squeeze more impact out of the same programs, the same calendar, and the same communications.
The reality is that you don’t have a program problem; you have an alignment problem. When members expect personalization and faster value, a “one-size-fits-all” approach leads to burnout for your team and micromanagement from your board.
By using a practical framework of common member personas, you can identify why certain segments engage while others ignore your efforts.
If your team feels stuck in “the same old cycle,” this webinar will give you language, tools, and a fresh lens to move forward with clarity and confidence.
Because when you can name what’s happening… you can finally fix it.
Are you ready to move beyond the “same old cycle” and lead with persona-centered clarity?
DURING THIS LIVE WEBINAR, YOU WILL:
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1
Identify the 8 common personas — Understand why different members show up the way they do.
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2
Target engagement wins — Discover what each persona truly values and what they quietly ignore.
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3
Apply a persona scoring lens — Evaluate your current program of work without a total overhaul.
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4
Upgrade your messaging — Use persona-centered language so the right members actually respond.
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5
Move from churn to clarity — Turn data-driven insights into practical strategies that increase retention.
Join Cathi Hight and guest Shannan Reid as we provide the tools to name exactly where your organization is misfiring and how to fix it by delivering the specific relevance each member seeks.
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Interested in being able to share this valuable information with your own organization; or know that you will not be available to attend the webinar in person?
Be sure to pre-order the webinar recording and you will receive the webinar replay with slides.
Shannan Reid
Guest Speaker:
Shannan Reid, SR Strategies
Specializing in Member Personas & Value Alignment
Shannan Reid is a Chamber strategist specializing in member retention, persona development, and first-year engagement systems. Her work focuses on helping Chambers and membership organizations align their programs, communications, and value propositions with members’ real motivations.
Shannan’s Chamber career began in 2012 with Historic Montgomery, where she quickly recognized the community’s growth trajectory and the need for a more structured business ecosystem. She played a central role in the transition to the Montgomery Area Chamber of Commerce in 2015 and later helped guide its growth through membership, engagement, and program development. She also navigated a successful merger with the neighboring Conroe/Lake Conroe Chamber to create a regional impact.
Over the past decade, Shannan has developed practical frameworks around member personas, onboarding journeys, and automated communication pathways designed to improve retention and perceived value. Her work blends behavioral insight with operational applications, equipping Chamber staff and Boards with tools they can implement immediately.
Today, she shares these proven models through workshops, webinars, and consulting engagements to help organizations move from activity-driven programming to outcome-driven member alignment.
Cathi Hight
A Promoter of “Good Change”
Cathi is President of Hight Performance Group and a trusted advisor to chambers of commerce and associations across the U.S. and Canada. Known as The Strategic Whisperer, Cathi helps member-based organizations turn challenges into crystal-clear solutions. Her work focuses on building bold strategic plans, developing value-based membership models, and transforming Boards into engaged, high-performing teams.
Through data-driven insights and practical strategies, Cathi equips leaders to align around purpose and deliver real results. Whether leading a retreat, presenting a keynote, or facilitating a strategy session, Cathi brings clarity, candor, and a deep commitment to helping organizations “do more with meaning.”
Cathi is recognized for her work with member-based organizations and is the creator of The Member Retention Kit and A New Approach to Tiered Membership, and the Work Smarter, Not Harder program.
She has presented at many state and national conferences for associations and chambers of commerce and has been an instructor for Institute for Organization Management (IOM) since 2004.
