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WEBINAR RECORDING WITH CATHI HIGHT
Purposeful Abandonment — What to Stop Doing So Strategy Can Succeed
As we start the new year:
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- Are you trying to do too much with too little capacity?
- What if stopping certain programs created space for greater impact?
- How do you let go — without alienating members or stakeholders?
You Can’t Add Your Way to Strategic Success
Capacity constraints are no longer temporary—they are the new normal. Yet many organizations respond by piling on initiatives, committees, and programs, hoping something sticks. Over time, this creates burnout, diluted impact, and confusion about priorities.
Purposeful Abandonment is a strategic discipline that can help you intentionally stop doing work that no longer serves your mission, members, or future direction. When done well, it strengthens focus, improves outcomes, and restores capacity—without eroding trust.
What would be possible if you created space for what matters most?
DURING THIS WEBINAR RECORDING, YOU WILL:
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Identify programs, activities, and structures that no longer align.
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Evaluate what to stop, pause, simplify, or sunset.
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Engage boards and volunteers in productive “stop doing” conversations.
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Redirect energy toward initiatives that deliver real value.
Consider Purposeful Abandonment through today’s lens of staffing limitations, board expectations, and strategic overload with Cathi Hight.
Cathi Hight
A Promoter of “Good Change”
Cathi is President of Hight Performance Group and a trusted advisor to chambers of commerce and associations across the U.S. and Canada. Known as The Strategic Whisperer, Cathi helps member-based organizations turn challenges into crystal-clear solutions.
Her work focuses on building bold strategic plans, developing value-based membership models, and transforming Boards into engaged, high-performing teams. Through data-driven insights and practical strategies, Cathi equips leaders to align around purpose and deliver real results. Whether leading a retreat, presenting a keynote, or facilitating a strategy session, Cathi brings clarity, candor, and a deep commitment to helping organizations do more with meaning.
Cathi is recognized nationally for her work and is the author of The Member Retention Kit and A New Approach to Tiered Membership, and developer of the Work Smarter, Not Harder program. She provides resources to help associations stay relevant, effectively communicate the value of membership, and increase the bottom line.
She has presented at many state and national conferences for associations and chambers of commerce and has been an instructor for Institute for Organization Management (IOM) since 2004.
