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Your 1-Page Membership Recruitment Plan


Membership Recruitment Plan | Webinar | Hight Performance Group


  • 1

    Explore the pitfalls of member recruitment and how they affect your retention and revenue.

  • 2

    Discover how to identify market segments and the right channels, value propositions, offers, messages, and frequency to recruit them.

  • 3

    Identify tips for successful recruitment campaigns.

  • 4

    Learn how to create a one-page member recruitment plan.

Watch Cathi Hight as she addresses ways to align your organization to achieve recruitment goals in less time.


When it comes to recruiting new members:

    • How do we increase our market share and grow membership?
    • Where should we focus our recruitment efforts?
    • What needs to change in our recruiting approach to increase retention and revenue?

You Need a Targeted and Effective Recruitment Plan

“Sign up more members!” is often a directive without direction. Setting recruitment goals without a plan can result in ‘one-and-done’ members, decreased retention rates, and frustrated staff. Spending too much effort in research and meetings to develop a detailed, comprehensive marketing plan can create “paralysis of analysis” and a plan that fails to launch.

Let’s simplify the recruitment plan and keep it dynamic to respond to the marketplace. Learn how to align your data, leadership, volunteers, and staff to achieve recruitment goals in less time.

How can a one-page Recruitment Plan help you grow membership?

A Promoter of “Good Change”

Cathi Hight, is President of Hight Performance Group, an organizational development firm that helps develop healthy organizations to manage constant change, enhance customer loyalty and “work smarter, not harder.” She has over 25 years of experience in performance improvement, strategic planning, board development, and membership development.

As a certified Wiley Workplace Solutions Partner and Kaizen consultant, Cathi works with organizations to develop high performing teams, effective leaders, customer-centric practices, and productive work environments.

Cathi helps clients identify their real problems and solve them. She shares Kaizen principles of continuous improvement, making small and incremental changes, and improving customer experiences which bring about “good change” for internal and external customers.

Cathi is recognized nationally for her work with associations and is the author of The Member Retention Kit and A New Approach to Tiered Membership, and developer of the Work Smarter, Not Harder program. Hight Performance Group offers resources to help organizations attract, engage, and retain members. Cathi helps organizations stay relevant, effectively communicate the value of membership, and increase their bottom line.

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