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Meaningful Engagement — How to Provide Value with Changing Expectations


When thinking about the value your organization provides:

    • How has the pandemic changed expectations for value?
    • What motivates members to engage with you?
    • How do members define “meaningful engagement?

The Pandemic Has Redefined Priorities

Even before the pandemic, engaging a higher percentage of members was a challenge due to diverse interests and needs, busy schedules, and meeting ROI expectations. Initiatives, programming, and benefits mattered to some members more than others.

The pandemic disrupted business, impacted livelihoods for people, and changed expectations to engage. After conducting numerous surveys, insights on why members engage, how they define “meaningful engagement”, and what would increase their engagement have been identified.

As you prepare to re-engage your members and attract new ones, stop and consider what you will bring back, do differently, or create to provide value.

How can you offer “meaningful engagement” to meet diverse expectations?

Meaningful Engagement | Webinar | Hight Performance Group



  • Thursday, January 20
  • 12:00 pm - 1:00 pm EST
  • 11:00 am - 12:00 pm CST
  • 9:00 am - 10:00 am PST


  • 1

    Explore the different motivations for members to join, engage, and renew.

  • 2

    Gain insights from member surveys on why they engage, “meaningful engagement”, and what would increase engagement.

  • 3

    Realize how to provide value and meet changing expectations.

Join Cathi Hight as she distinguishes how your organization can exercise “meaningful engagement” with your various members in ways that have them join, get involved, and renew.


A Promoter of “Good Change”

Cathi Hight, is President of Hight Performance Group, an organizational development firm that helps develop healthy organizations to manage constant change, enhance customer loyalty and “work smarter, not harder.” She has over 25 years of experience in performance improvement, strategic planning, board development, and membership development.

As a certified Wiley Workplace Solutions Partner and Kaizen consultant, Cathi works with organizations to develop high performing teams, effective leaders, customer-centric practices, and productive work environments.

Cathi helps clients identify their real problems and solve them. She shares Kaizen principles of continuous improvement, making small and incremental changes, and improving customer experiences which bring about “good change” for internal and external customers.

Cathi is recognized nationally for her work with associations and is the author of The Member Retention Kit and A New Approach to Tiered Membership, and developer of the Work Smarter, Not Harder program. Hight Performance Group offers resources to help organizations attract, engage, and retain members. Cathi helps organizations stay relevant, effectively communicate the value of membership, and increase their bottom line.

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