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From “So What?” to “Wow!” — Transform Your Pitch to Attract and Engage More Members



From So What To Wow | Webinar | Hight Performance Group


  • 1

    Determine why you need to develop a “So What?” mindset to successfully promote membership, programs, and sponsorships.

  • 2

    Discover how to craft targeted messages that resonate with different audiences.

  • 3

    Explore how to translate your value into clear-actionable benefits that drive membership and engagement.

Enhance your member recruitment, engagement, and retention efforts by mastering the art of communicating what really matters with Cathi Hight.

Your messaging matters and is predictive of how people interact with your organization:

    • Are your marketing messages generic and falling flat with members and prospects?
    • Do you communicate often without the result of higher engagement rates?
    • How could you shift from promoting membership to demonstrating value?

Stop Focusing on Features and Start Communicating What Matters

In today’s competition for attention, merely listing the features and services you offer is not enough to attract and engage members. Here’s the wake-up call: People don’t care about you until they understand how you will benefit them or others they care about. So, why does what you do matter?

Join us for a transformative webinar where we dive into insights from the book “So What? How to Communicate What Really Matters to Your Audience” by Mark Magnacca. We’ll explore how you can effectively answer the “So What?” question in your communications to ensure that prospects and your members feel clear, compelling reasons to engage with your organization.

Learn how to craft messages that highlight the benefits of membership, engage your audience with relevant and personalized content, and use storytelling to demonstrate the real-world impact of how you serve.

Are you ready to see a boost in member value and sponsorship ROI?

A Promoter of “Good Change”

Cathi Hight is President of Hight Performance Group based in Austin TX, an organizational development firm that helps develop healthy organizations to manage constant change, develop customer loyalty and “work smarter, not harder.” Cathi facilitates strategic planning, develops investor models and strategies, and helps leaders navigate trends and prepare for the future.

She has over 30 years of experience in performance improvement, strategic planning, board development, and membership development within association, chamber, education, finance, healthcare, manufacturing, nonprofit, and technology sectors.

She is a certified Motorola University instructor for continuous improvement and Wiley Authorized Partner for Everything DiSC and The Five Behaviors of a Cohesive Team.

Cathi is recognized nationally for her work with member-based organizations and is the creator of The Member Retention Kit and A New Approach to Tiered Membership, and the Work Smarter, Not Harder program.  She provides resources to help orgnizations stay relevant, effectively communicate the value of membership, and increase their bottom line.

She has presented at many state and national conferences for associations and chambers of commerce and has been an instructor for Institute for Organization Management (IOM) since 2004.

Current Webinars and Recordings | Hight Performance Group