FREE LIVE WEBINAR WITH CATHI HIGHT
From Dues to Investment:
Is Your Membership Model Ready for What’s Next?
PLEASE NOTE: Registration closes at 5:00 pm CDT the day before the webinar.
September
24
- Thursday, September 24th
- 12:00 pm - 1:00 pm EDT
- 11:00 am - 12:00 pm CDT
- 9:00 am - 10:00 am PDT
Register Today!
(All attendees of the live webinar will receive 30 days access to the webinar replay)
As your organization evolves:
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- Is your membership model still based on assumptions that made sense years ago?
- Are your tiers defined more by benefits than by what members actually value?
- What if members could invest based on what they want to achieve and not simply by their size or category?
It’s Time to Rethink the Membership Model
Membership models have evolved. Many associations and chambers have moved beyond traditional fair-share dues to tiered structures that give members more choices and create opportunities for increased investment. But member expectations continue to change — and our models need to evolve with them.
Today’s members don’t all join for the same reasons, define value the same way, or want the same level of involvement. Yet many structures still organize value around organizational size or predefined packages of benefits rather than what members are trying to accomplish.
The next evolution is an investment-based approach — one that connects member motivations, desired outcomes, and opportunities for involvement with meaningful choices about how members invest.
If you were designing your membership model from scratch today, would you build the one you have now?
DURING THIS LIVE WEBINAR, YOU WILL:
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1
Recognize where your current membership model falls on the evolution from fair-share dues to tiered, investment-based, and adaptive approaches
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2
Identify outdated assumptions that may be limiting member value, choice, or investment
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3
Shift the conversation from benefits and dues to member motivations, desired outcomes, and value
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4
Explore practical ways to make your membership model more flexible and responsive without starting over
Join Cathi Hight as we explore the evolution from traditional dues to more adaptive membership investment models — and consider whether your current approach is ready for what’s next.
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Interested in being able to share this valuable information with your own organization; or know that you will not be available to attend the webinar in person?
Be sure to pre-order the webinar recording and you will receive the webinar replay with slides.
Cathi Hight
A Promoter of “Good Change”
Cathi is President of Hight Performance Group and a trusted advisor to chambers of commerce and associations across the U.S. and Canada. Known as The Strategic Whisperer, Cathi helps member-based organizations turn challenges into crystal-clear solutions.
Her work focuses on building bold strategic plans, developing value-based membership models, and transforming Boards into engaged, high-performing teams.
Through data-driven insights and practical strategies, Cathi equips leaders to align around purpose and deliver real results. Whether leading a retreat, presenting a keynote, or facilitating a strategy session, Cathi brings clarity, candor, and a deep commitment to helping organizations do more with meaning.
Cathi is recognized nationally for her work and is the author of The Member Retention Kit and A New Approach to Tiered Membership, and the developer of the Work Smarter, Not Harder program.
She provides resources to help organizations stay relevant, effectively communicate the value of membership, and increase their bottom line.
She has presented at many state and national conferences for associations and chambers of commerce and has been an instructor for Institute for Organization Management (IOM) since 2004.
