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WEBINAR RECORDING WITH CATHI HIGHT
Crystal Ball or Compass: Charting Your Membership Course
Rather than guessing what the future holds:
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- How can you adapt to the changing needs and expectations of your members?
- What trends will shape member engagement and growth strategies?
- How can you foster community and belonging in the digital age?
The Evolving Landscape of Membership
As communities become increasingly digital, multi-generational, and interconnected, members’ expectations are evolving rapidly. Traditional membership models are being challenged, and member-based organizations must adapt to remain essential. They must effectively communicate the value of investment to attract, engage, and retain members who seek a sense of purpose, community, and professional growth.
As you prepare to close out this year, I was hoping you could reflect on your membership challenges and trends you observe that may be shaping the membership environment and envision how you could design a vibrant member community in the new year. If you have received my email request, please provide your feedback and join me for my next webinar, where I will share our collective insights and strategies to consider for 2025.
What strategies are you considering to create membership success in the new year?
DURING THIS WEBINAR RECORDING, YOU WILL:
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Emerging membership challenges, trends, and how the landscape is changing.
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Ways to leverage AI and technology to create innovative experiences and foster community and belonging among members.
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Strategies to demonstrate your Value of Investment (VOI) to meet evolving needs and interests.
Gain insights and strategies to consider for 2025 with Cathi Hight.
Cathi Hight
A Promoter of “Good Change”
Cathi Hight is President of Hight Performance Group based in Austin TX, an organizational development firm that helps develop healthy organizations to manage constant change, develop customer loyalty and “work smarter, not harder.” Cathi facilitates strategic planning, develops investor models and strategies, and helps leaders navigate trends and prepare for the future.
She has over 30 years of experience in performance improvement, strategic planning, board development, and membership development within association, chamber, education, finance, healthcare, manufacturing, nonprofit, and technology sectors.
She is a certified Motorola University instructor for continuous improvement and Wiley Authorized Partner for Everything DiSC and The Five Behaviors of a Cohesive Team.
Cathi is recognized nationally for her work with member-based organizations and is the creator of The Member Retention Kit and A New Approach to Tiered Membership and the Work Smarter, Not Harder program. She provides resources to help organizations stay relevant, effectively communicate the value of membership, and increase their bottom line.
She has presented at many state and national conferences for associations and chambers of commerce and has been an instructor for Institute for Organization Management (IOM) since 2004.
