Gain actionable insights for your organization, while saving money and time!
WEBINAR RECORDING WITH CATHI HIGHT
Beyond the Count: Stop the Cycle and Grow Lifetime Value
Member lifetime value is an increasingly important metric for your association:
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- Do you know how much each member is truly worth to your organization?
- What is the impact of member churn on your future revenue?
- Are you focused on the number of members or the value of members?
Stop Chasing Numbers and Start Funding Your Mission
If your team is focused solely on replacing dropped members or celebrating a high member count, you are missing the critical data needed to secure your organization’s financial future. The current environment of economic uncertainty and ongoing member engagement challenges demands a shift in strategy. It’s time to move beyond the flawed habit of:
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- Recruiting for Replacement — instead of proactively recruiting prospects who demonstrate a propensity for longer tenure, higher investment, and mission support.
- Fixating on Headcount — rather than understanding that the value of members is far more critical than the number of members.
- Miscalculating Retention — by focusing on a group of members within a single year instead of recognizing that tenure, lifetime value, and average investment are the true measures of success.
The Lifetime Value of Members (LVM) is the strategic blueprint you need to break this cycle, enhance your member experience, and ensure your long-term sustainability. Don’t miss this opportunity to refine your approach and see better results over time!
Are you ready to focus on the Lifetime Value of Members?
DURING THIS WEBINAR RECORDING, YOU WILL:
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Learn The LVM Blueprint: See how the Lifetime Value of Members (LVM) impacts retention and your bottom line, and why the number of members is less important than their value.
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Understand The Churn Solution: Find out how retention is correlated to member segmentation and using LVM data helps identify which members are most likely to renew and invest.
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Discover Actionable Strategies: Review three strategies to cultivate more long-term and higher-value members, increase the average revenue of members, and track the Lifetime Value of Members.
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Learn about Funding Your Future: How to recruit for retention and enhance the member experience to develop the loyal, long-term members that support your mission.
Explore how the Lifetime Value of Members (LVM) is the strategic blueprint you need to break member churn cycle, enhance your member experience, and ensure your long-term sustainability with Cathi Hight.
Cathi Hight
A Promoter of “Good Change”
Cathi is President of Hight Performance Group is a thought-leader, author, and a trusted advisor to chambers of commerce and associations across the U.S. and Canada. Her work focuses on building bold strategic plans, developing value-based membership models, and transforming Boards into engaged, high-performing teams.
Through data-driven insights and practical strategies, Cathi equips leaders to align around purpose and deliver real results. Whether leading a retreat, presenting a keynote, or facilitating a strategy session, Cathi brings clarity, candor, and a deep commitment to helping organizations do more with meaning.
Cathi is recognized nationally for her work and is the author of The Member Retention Kit and A New Approach to Tiered Membership, and developer of the Work Smarter, Not Harder program. She teaches you how to evolve your organization to stay relevant, deliver benefits your members value, and effectively communicate the value of membership. Cathi shares proven strategies that will save you time and increase your bottom line.
She has presented at many state and national conferences for associations and chambers of commerce and has been an instructor for Institute for Organization Management (IOM) since 2004.
