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WEBINAR RECORDING WITH CATHI HIGHT
Adaptive Membership Models: Reimagining Value for Today’s Members
DURING THIS WEBINAR RECORDING, YOU WILL:
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Walk away with a clear understanding of member expectations shifting across generations and industries.
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Explore real-world examples of adaptive membership models that increase engagement, retention, and revenue.
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Examine practical strategies to evolve your membership model to serve your current and future members better.
Explore ways to evolve your membership model to become more member-centric, responsive, and future-ready with Cathi Hight.
How flexible is your membership model?
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- Is your membership model stuck in the past—or built for the members of today?
- What if your members could choose benefits that matter most to them?
- Could your membership model be turning away the members you’re trying to attract?
It’s time for membership to be flexible, relevant, and member-centric.
Today’s members have more choices, higher expectations, and a stronger desire for control over their experience. So, traditional, one-size-fits-all membership models are no longer enough to meet the needs of a diverse, multigenerational audience. Whether they seek networking, advocacy, professional development, or visibility, members want to engage in ways that reflect their goals, values, and stage of business or career.
This webinar explores how to develop adaptive membership models — built around flexibility, personalization, and value — and how they help member-based organizations attract, convert, and retain members in a rapidly changing environment. You’ll learn how forward-thinking organizations are moving beyond rigid tiers to offer customizable options, short-term commitments, and bundled benefits that align with what members truly want.
Are you ready to reimagine your membership model?
Cathi Hight
A Promoter of “Good Change”
Cathi is President of Hight Performance Group and a trusted advisor to chambers of commerce and associations across the U.S. and Canada. Known as The Strategic Whisperer, Cathi helps member-based organizations turn challenges into crystal-clear solutions.
Her work focuses on building bold strategic plans, developing value-based membership models, and transforming Boards into engaged, high-performing teams. Through data-driven insights and practical strategies, Cathi equips leaders to align around purpose and deliver real results. Whether leading a retreat, presenting a keynote, or facilitating a strategy session, Cathi brings clarity, candor, and a deep commitment to helping organizations do more with meaning.
Cathi is recognized nationally for her work and is the author of The Member Retention Kit and A New Approach to Tiered Membership, and developer of the Work Smarter, Not Harder program. She provides resources to help organizations stay relevant, effectively communicate the value of membership, and increase their bottom line.
She has presented at many state and national conferences for associations and chambers of commerce and has been an instructor for Institute for Organization Management (IOM) since 2004.
