Where do you want your company to be in 3 years? How will you meet your business goals? The SMART (Strategic Marketing and Resource Tactics) Plan is a combination of a strategic and marketing plan. It helps you create a new 3-year vision, analyze your target customers, set one-year goals, and develop new strategies and tactics to meet these goals. From there, you can select the right marketing activities that align with your plan. The SMART Plan template is included on a CD.