Business Intelligence is the new buzz concept and helps you analyze your current member base, your members’ changing needs and forecast which members are most-at-risk. Explore how to identify your ideal members and how to migrate new and average members to become better members. Discover the power of dashboards and how you can have just-in-time information on a daily basis. This workbook will save you time, increase your retention rate, and increase revenue from your existing member base. Samples and worksheets are included on a CD.