Choose your category to get started. These articles are written by Cathi Hight and are great resources for your organization.
Membership
- 8 Critical Equations for Membership Recruitment and Retention
- 10 Tips to Increase Member Renewal Rates
- 10 Top Reasons Why Members Renew
- Cultivating Engagement – Let’s Talk About Connections
- How Member-Centric Are You?
- Improve the Membership Renewal Stage
- Increase 1st and 2nd Year Retention Rates
- Increase Engagement Levels as a Retention Strategy
- Member-Centricity Scorecard
- Move from ROI to VOI
- The Membership Life Cycle Starts with Smart Recruiting
- Position Player (Member retention article–Chamber Executive magazine, ACCE)
- The Retention Game Plan (Member retention article–Chamber Executive magazine, ACCE)
- The Chamber Wants You (Attracting and retaining volunteers–Chamber Executive magazine, ACCE)
- Types of Connections Members Need
- Use “Win-Back” Campaigns to Court Lost Members
- Value Propositions — Moving from ROI to VOI
- When Should You Raise Dues?
- Who Will Be Your Members in 2020 and Why?
Strategic Direction
- Are You Winning the Fight for Relevance?
- Do I Need a Strategic Plan (Strategic Plan article–Colorado Company magazine)
- Generate More “Word of Mouth” Referrals
- How Do You Measure Up to What Matters Now?
- The New Motto – Access, Resources and Solutions for Members
- Turn Ghosts into Visible Customers (Customer Loyalty article–Colorado Company, magazine)
- What Kind of Change Does Your Chamber Need