Before you just accept your current retention rate, take a moment to ask yourself:

• What do member churn and divorce have in common?
• When does member loyalty develop and how can we influence it?
• How can we develop lifetime relationships with our members?

Don’t you find it frustrating when you recruit new members and they jump ship without even trying to make membership work for them? Realizing that you are in the “relationship” business is the first step to begin to understand members’ expectations and how to develop a long-term relationship that provides “win-win” for both of you.

This webinar correlates patterns found in marriage and membership, and how you can leverage insights to deliver better experiences, manage expectations, and create alignment between diverse interests and perceptions.

And here’s a bonus for your participation: You will improve your own personal relationships and help others to do the same!

Cathi Hight

Cathi Hight, thought-leader and author of The Member Retention Kit and A New Approach to Tiered Membership, teaches you how to evolve your organization to stay relevant, deliver on what your stakeholders value, and effectively communicate the value of your organization.

Discover what works as Cathi shares the ways to create stronger, long-lasting relationships with your members.