“Smart Recruiting:

Key Practices That Retain Members And Improve Your Bottom Line!”

Recruiting new members just to meet monthly sales goals is a short-sighted approach with lingering consequences. Let’s be honest, proactive retention starts with smart recruiting.

Explore data mining, industry benchmarking, and online tools and strategies that help you work smarter. Whether you’re a seasoned pro in the association industry or a newcomer looking to improve your performance metrics, this session offers insights to increase your bottom line.

Learn how to recruit for retention.

In this webinar, you’ll learn:

  • How do we recruit members that are more likely to renew?
  • What are the characteristics of our “Ideal Members”?
  • How do we increase our market share?
  • What does it take to get “buy-in” from leadership and staff to change our recruiting behaviors?

Cathi Hight, author of The Member Retention Kit and A New Approach to Tiered Membership helps you attract and retain members. She teaches you how to deliver benefits that your members value and effectively communicate the value of membership. Discover what works as Cathi shares the secrets of developing membership models that appeal to today’s members.