Description

“Retention Resources: Strategies that Deliver Returns on Your Investment!”

Plug the holes in your leaking bucket and grow your membership!

Doing what you have always done and expecting different results is insanity, right? So, why do we produce these monthly “drop” reports that show our board and staff members how much revenue we’ve lost without strategies to reverse the trend? Let’s stop the insanity and start getting real about how much retention costs us.

If you’re recruiting new members to replace the ones you lost, then you can afford to invest in retention resources. Learn how to overcome comments like “It’s not my job” and “How much will this cost us?” Explore real examples from peers that reduce member churn, increase engagement and develop a member-centric culture. And here’s another bonus: Your revenue will increase and your membership base will see real growth!

Retention Resources are a Smart Investment!

In this webinar, you’ll learn:

  • Why member retention is “everyone’s job” and no one’s real job
  • How attrition drives up the cost of acquisition and decreases your profitability
  • What it takes to get “buy in” from leadership to invest in retention resources
  • How to leverage staff and volunteer resources to increase engagement and your bottom line

Cathi Hight, author of The Member Retention Kit and A New Approach to Tiered Membership helps you attract and retain members. She teaches you how to deliver benefits that your members value and effectively communicate the value of membership. Discover what works as Cathi shares the secrets of developing membership models that appeal to today’s members.

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