“How to Appeal to the 4 Types of Members”
Different types of people have different values, concerns, and reasons for joining and renewing their memberships.
Although a “one-size-fits-none” membership trend is rising, you can understand prospects’ and members’ frame of reference with the Member Profile Matrix.
The Matrix will help you to develop targeted value propositions, programming, and a tiered benefits model that will resonate with all stakeholders.
Learn how to stay relevant for your members!
In this webinar, you’ll learn:
- Discover the 4 types of members, their values, challenges, and why the join associations
- Identify the types of benefits that resonate with each type of member
- Explore how to use the Member Profile Matrix to create a tiered benefits model
- Develop strategies for targeted messages for recruiting, retaining, and communicating with each type of member
Cathi Hight, author of The Member Retention Kit and A New Approach to Tiered Membership helps you attract and retain members. She teaches you how to deliver benefits that your members value and effectively communicate the value of membership. Discover what works as Cathi shares the secrets of developing membership models that appeal to today’s members.