Description

Do you understand the real reasons why members leave and stay? Which retention myths are you still employing and paying the price for? Are you prepared to compete effectively in the ‘experience economy?’ Explore critical new concepts that will help you develop loyal members and increase your retention rates, such as Member Intelligence, Member Experience Cycle and Member Relationship Management. Learn about the components of an effective retention plan that are contrary to the ‘collection plan’ that many member-based organizations depend on. Samples and worksheets are included on a CD.