What’s Your Membership Game Plan?

Membership Game Plan | Webinar | Hight Performance Group

When we think about our membership:

    • What is our value to members in an economic downturn?
    • How do we influence renewals during this time?
    • Can we generate revenue during uncertainty?

Although we experienced the Great Recession and the aftermath of consequences in 2010, we have never witnessed the impact of a global pandemic. It has created a time of uncertainty for businesses and member-based organizations that depend on business for sustainability. Even though the future feels uncertain, you and your team need a game plan for membership growth.

Over the last several months, you have been the conduit between business and elected officials, provided timely and accurate information to both members and non-members amidst the chaos, and been the “emergency room” for small businesses. But your organization is a business too and needs sustainable revenue to deploy your mission.

Let’s explore strategies to include in your membership game plan and start 2021 with wins!



  • Thursday, November 19
  • 12:00 pm - 1:30 pm EST
  • 11:00 am - 12:30 pm CST
  • 9:00 am - 10:30 am PST

Early Bird Pricing is effective until 11:59pm CST Wednesday, November 11, 2020


  • 1

    Explore how to communicate your investment in business recovery.

  • 2

    Discover how to “flip the script” to communicate value for members.

  • 3

    Determine strategies to recruit and retain members during uncertain times.

A Promoter of “Good Change”

Cathi Hight, is President of the Hight Performance Group, an organizational development firm that helps develop healthy organizations to manage constant change, enhance customer loyalty and “work smarter, not harder.” She has over 20 years of experience in working with education, finance, healthcare, manufacturing, nonprofit, and technology sectors.

As a certified Wiley Workplace Solutions Partner, Cathi works with organizations to develop high performing teams, effective leaders and productive work environments.

With more than 20 years’ experience in performance improvement, Cathi helps clients identify their real problems and solve them. She shares Kaizen principles of continuous improvement, making small and incremental changes, and improving customer experiences which bring about “good change” for internal and external customers.

Cathi is the author of The Member Retention Kit and A New Approach to Tiered Membership, and the Work Smarter, Not Harder program. Hight Performance Group offers resources to help organizations attract, engage, and retain members. Cathi helps organizations stay relevant, deliver benefits that members appreciate, and effectively communicate the value of membership with proven strategies that will save you time and increase your bottom line.

Join Cathi Hight as we explore how to develop your membership game plan going into 2021.

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