Propel your organization beyond its greatest challenges
With Cathi Hight's Top-Selling Resource Bundles
Whether you are looking for up-to-date ways to GROW your membership, RETAIN your members, or EVOLVE to take your organization to the next level, we have the right resources for you and your team.
Learn The Latest Techniques That Have Helped So Many Organizations Like Yours
Get the Tools You Need to Grow Your Membership!
The Grow My Membership bundle includes three (3) webinar recordings focused on membership growth and a BONUS webinar recording: "It's A Whole New World" - all for only $177!
Smart Recruiting: Key Practices that Retain Members And Improve Your Bottom Line!
In this webinar recording, you will:
- Find out how to recruit members that are more likely to stay
- Identify characteristics of your “ideal members”
- See how to increase your market share through smart recruiting practices
- Learn what it takes to get “buy-in” from leadership and staff to change recruiting behaviors
Strategies to Improve the Membership Life Cycle
In this webinar recording, you will:
- Explore the top two strategies for recruiting members that “stick”
- Discover ways to increase 1st year retention through onboarding practices
- Identify ways to increase member engagement and strategies to track engagement
- Learn how other chambers increase their renewal rates and tips to get members to renew timely
Member Personas and Why You Need Them
In this webinar recording, you will:
- Explore marketing personas and why you need them
- Discover 5 steps to creating member personas
- Consider how to use personas to develop targeted messages, refine your programs and redesign our communication strategies
Start Improving Your Membership Retention Rates!
The Retain My Members bundle includes three (3) webinar recordings focused on membership retention and a BONUS webinar recording: "It's A Whole New World" - all for only $177!
I Want a Divorce — Why Members Leave and How We Can Make Them Stay
In this webinar recording, you will:
- Discover what we can learn from divorce patterns and how they correlate to membership churn
- Explore expectations and how you can improve relationships with members
- Develop strategies that strengthen member relationships and increase your Lifetime Value outcomes
The VOI of Membership is Greater than the ROI
In this webinar recording, you will:
- Discover the power of VOI and why it means more than ROI ever will
- Identify the top 12 VOI benefits you deliver to members and your community
- Explore how to develop a VOI campaign to recruit and retain more members
The Science Behind Member Loyalty
In this webinar recording, you will:
- Discover the elements of loyalty and how our brains develop loyalty towards organizations
- Recognize the difference between member satisfaction and loyalty
- Explore how to employ three strategies to develop synergy and loyal members
Learn to Evolve Your Organization to Meet Stakeholder's Needs Today!
The Evolve My Organization bundle includes three (3) webinar recordings focused on organizational growth and a BONUS webinar recording: "It's A Whole New World" - all for only $177!
Kill the Sacred Cows: How to Evaluate, Refine, and Drop Member Benefits
In this webinar recording, you will:
- Identify the “sacred cows” that are you holding you hostage from serving today’s members
- Discover how a Member Benefit Matrix can help you assess programs and refine programs to better meet your members’ changing expectations
- Explore ways to kill the sacred cows and stay relevant to your members
The Solution Revolution: Are You a Wavemaker?
In this webinar recording, you will:
- Learn about The Solution Revolution and how Wavemakers are leveraging their connections and assets to take on what the government can’t solve
- Explore how other associations are developing solutions to address the top challenges in their communities
- Identify the “Wavemakers” that can support you and how you can take the lead on being the solutions broker
- Discover three strategies to employ to be the convener, catalyst and champion your community needs
Making Remarkable: How Can You Achieve Remarkability?
In this webinar recording, you will:
- Learn about the 3 pillars of remarkability
- Determine how to assess your organization and its current state
- Understand how to build an agenda for remarkability and where to start
- Learn about the steps to implementing your agenda
BONUS: It's A Whole New World
In this webinar recording, you will:
- Explore how numerous drivers of change are creating megatrends that will impact your communities and the business of your members
- Recognize the difference between being proactive and preactive and why you need to shift your focus to solving problems before they impact your members
- Discover ways that you can develop a culture of foresight with your board of directors to help navigate the future
- Learn about five strategies to deploy to be the essential organization your community can’t succeed without
“Cathi worked with our Chamber staff and Membership Committee to develop a tiered membership model. Her extensive experience in the industry and proven process helped us to develop a customized model that’s right for our members and our Chamber. The feedback from our members has been very positive and is helping to grow our membership base and revenue.”
Jane Hinze, Member Services Manager
Washington County Chamber of Commerce (TX)
"Cathi Hight and Hight Performance Group confront the issue of member retention head-on with a proactive approach. Their new retention kit helps Chamber executives like myself identify the ideal and the ‘at-risk’ member, develop migration strategies and compile and analyze reports that will assist with managing retention."
Pam Ridler, CCE, President
Castle Rock Chamber of Commerce (CO)
“If you are considering making changes to your membership dues structure I highly recommend Cathi Hight of Hight Performance Group! Cathi walked us through a step-by-step process that kept everything simple yet effective, included input from our members, board and staff, and resulted in a solution that fit our needs perfectly. Cathi has been available for consultation anytime we needed her as we migrate to the new dues structure and even came and did a wonderful presentation during our Annual Meeting & Banquet. We’ve definitely seen a great ROI and VOI! Thank you Cathi!"
Michael Gallops, President and CEO
Rowlett Chamber of Commerce (TX)
“The Outer Banks Chamber of Commerce worked with Cathi to develop our new Dues Investment model. Cathi was great in leading us through this process. She is a wonderful resource, advocate and champion for Chambers of Commerce. Her insight and ideas throughout the process helped us develop and produce an investment package that allows us to really show value for the investment in the organization and to better tell our story. Thanks Cathi!”
Karen Brown, President & CEO
Outer Banks Chamber of Commerce (NC)
Do you want to GROW, RETAIN, or EVOLVE? |