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FREE LIVE WEBINAR WITH CATHI HIGHT
Beyond Year One: Automated Strategies to Engage and Retain Members
PLEASE NOTE: Registration closes at 5:00 pm CDT the day before the webinar.
May
22
- Thursday, May 22nd
- 12:00 pm - 1:00 pm EDT
- 11:00 am - 12:00 pm CDT
- 9:00 am - 10:00 am PDT
As your members go beyond their first year:
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- How can you create meaningful, consistent touchpoints to drive renewals?
- How can you deliver personalized value that drives renewals without overwhelming your team?
- How can you leverage automation to nurture relationships while maintaining a personal touch?
It’s time to transform your approach and build a more connected membership.
While the first year is critical, the real challenge begins when it’s time for renewal. New members are at the highest risk of disengagement after year one, and without a strong retention strategy, they may not see the long-term value of staying involved. And if you have a small team, maintaining consistent outreach while personalizing the experience can feel overwhelming for your team.
A well-designed retention drip program ensures second-year members and beyond continue to receive timely, relevant content that reinforces their investment without adding extra work for your staff. Combining intelligent automation with intentional engagement can extend the first-year journey into a long-term relationship that drives renewals and deepens connections.
Are you ready to leverage automation to enhance engagement and retention?
DURING THIS LIVE WEBINAR, YOU WILL:
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1
Automate with purpose — Use smart tools to deliver high-touch experiences effortlessly.
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2
Deliver value-driven content — Keep members engaged with timely, relevant messaging.
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Reinforce long-term value — Showcase ongoing benefits to keep members invested beyond renewal.
Join Cathi Hight, Brittany Castellon, and Shannan Reid to discover how a strategic retention drip program can keep members engaged beyond year one, strengthen relationships, and increase long-term retention.
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Interested in being able to share this valuable information with your own organization; or know that you will not be available to attend the webinar in person?
Be sure to purchase either the live webinar or pre-order the webinar recording and you will receive the webinar replay with slides.
Brittany Castellon
Brittany Castellon
Director of Membership Experience, Conroe/Lake Conroe Chamber
Brittany Castellon has been the Director of Membership Experience at the Conroe/Lake Conroe Chamber since January 2024, bringing nearly a decade of real estate and business development experience. A licensed Realtor in Montgomery County for almost nine years, she transitioned into business development in 2021, where she became a Chamber member and Diplomat. When the opportunity arose to join the Chamber staff and focus on member retention, she jumped at the chance — and hasn’t looked back.
With a Bachelor of Arts from Louisiana Tech University, Brittany excels at building relationships and creating a welcoming Chamber experience. She believes in treating members how she would want to be treated — through clear communication, genuine care, and thoughtful engagement. She has also developed automated systems to deliver important information while integrating personalized touches, ensuring members feel valued and connected.
Brittany lives in Willis, TX with her husband, Tony. She has two married daughters and eagerly awaits grandbaby #5 in May. An avid animal lover, she shares her home with three dogs, a cat, and a very special grand-dog.
Shannan Reid
Shannan Reid
Director of Community Relations, Conroe/Lake Conroe Chamber
Shannan Reid brings over a decade of Chamber leadership to her role as Director of Community Relations for the Conroe/Lake Conroe Chamber, where she now focuses on legislative affairs, economic development, and community initiatives. Formerly the Executive Director of the Montgomery Area Chamber, she built a strong foundation of her chamber knowledge in member engagement, marketing, event planning, and community outreach.
With degrees in Fine Arts/Dance (AA), Speech Communications/Public Speaking (BA), and Educational Leadership (MEd), Shannan began her career in public education. Her passion for teaching now empowers her to equip business leaders as they navigate economic and community dynamics.
Shannan resides in Montgomery with her husband, Russell, and their rescue Remi. They enjoy time with their grown children nearby and proudly embrace their new grandparent roles of Bobbi + Big Time.
Cathi Hight
A Promoter of “Good Change”
Cathi is President of Hight Performance Group and a trusted advisor to chambers of commerce and associations across the U.S. and Canada. Known as The Strategic Whisperer, Cathi helps member-based organizations turn challenges into crystal-clear solutions.
Her work focuses on building bold strategic plans, developing value-based membership models, and transforming Boards into engaged, high-performing teams. Through data-driven insights and practical strategies, Cathi equips leaders to align around purpose and deliver real results. Whether leading a retreat, presenting a keynote, or facilitating a strategy session, Cathi brings clarity, candor, and a deep commitment to helping organizations do more with meaning.
Cathi is recognized nationally for her work and is the author of The Member Retention Kit and A New Approach to Tiered Membership, and developer of the Work Smarter, Not Harder program. She provides resources to help organizations stay relevant, effectively communicate the value of membership, and increase their bottom line.
She has presented at many state and national conferences for associations and chambers of commerce and has been an instructor for Institute for Organization Management (IOM) since 2004.
