Consider your current organization and ask yourself these questions:

• • How can we determine if we’re member-centric?
  • How can we enhance the member experience?
  • How do we create a member-centric culture?

Being member-centric goes beyond providing great customer service.

It’s about designing an organization that puts members at the core of your organization. It involves an outside-in approach to influence prospects to join, manage motivations to engage, and develop member-centric processes throughout the organization.

Although you may think your organization is member-centric, there’s a good chance that you have “holes” in your approach and delivery of your intentions. Use the Member-Centric Scorecard to identify your strengths and shortcomings and learn how you can enhance the membership experience.

Develop an outside-in approach to attract, engage and retain your members.

Cathi Hight

Cathi Hight, thought-leader and author of The Member Retention Kit and A New Approach to Tiered Membership, helps you attract, engage and retain members. She teaches you how to evolve your organization to stay relevant, deliver benefits your members value and effectively communicate the value of membership. Cathi shares proven strategies that will save you time and increase your bottom line.

Attain a better understanding of how to create a member-centric culture with Cathi Hight as she explores strategies and experiences that deliver on your intentions.