Cathi Hight's
A New Approach to Tiered Membership Program
Interested in creating or refining your own tiered membership program within your Chamber?
Join Cathi Hight’s 7-week program designed to help you create a more successful tiered membership structure to attract and retain your members.
In this program you will have:
• Access to Cathi’s new book “A New Approach to Tiered Membership”
• A “Deep Dive” Webinar Replay and Sample Tiered Models
• Private access to the Facebook community
• Opportunities to privately consult with Cathi Hight
Basic
$295
Access to Cathi’s book
“Deep Dive” Webinar Replay
Sample Tiered Models
Private access to the Facebook community
Opportunity to purchase private consulting hours with Cathi Hight
Preferred
$595
Access to Cathi’s book
“Deep Dive” Webinar Replay
Sample Tiered Models
Private access to the Facebook community
PLUS 2 hours private consulting hours with Cathi Hight
Premium
$995
Access to Cathi’s book
“Deep Dive” Webinar Replay
Sample Tiered Models
Private access to the Facebook community
PLUS 4 hours private consulting hours with Cathi Hight
A New Approach to Tiered Membership
Chapter 1: Is It Time For A Change?
Explore the changing landscape that Chambers and your business communities are facing and the factors (beyond ROI) that are impact organizations throughout the U.S.
Chapter 2: Trends in Membership Models
Review the emerging trends in membership models and how prevalent they are in the Chamber industry. Explore how these trends are being incorporated into today’s membership models.
Chapter 3: Which Model is Right for You?
Discover a process to evaluate your own membership model, performance trends, and to determine which type of membership model is best for your organization.
Chapter 4: Appealing to Different Members’ Interests
Recognize that chambers serve a diverse group of constituents with different interests and needs. Evaluate your current benefits and how they resonate with your members.
Chapter 5: Moving Towards a Targeted Benefits Model
Explore a new approach to developing tiered membership models that delivers value to a diverse membership, employs the emerging trends, and aligns with your market.
Chapter 6: Creating Your Tiered Membership Model
Determine pricing ranges for each tier, collect feedback from additional stakeholders, and refine your model to meet the needs of your members and the organization.
Chapter 7: Implementing the Tiered Membership Model
Develop an implementation plan with goals, strategies, timelines, and responsibilities that overcomes challenges and leverages best practices for positive outcomes.
In this day and age of meeting customer needs, a generic membership approach no longer works. A New Approach to Tired Membership provides the basis to analyzing and developing a successful plan for creating a custom approach that delivers value and meets individual customer’s needs. Highly recommended.
Mark A V’Soske, CAE, President, Toledo Regional Chamber of Commerce
Cathi Hight knows chambers, understands members, and her tiered system is the special sauce for turning your membership sales from a business transaction into a meaningful relationship based on a blending of mutual interests.
John Tayer, President and CEO, Boulder Chamber
Cathi distills the complexities of operating membership organizations into something that is understandable and applicable. She is incredibly knowledgeable of best practices, her frameworks are spot-on, but she is always welcoming to new ideas and approaches. Her hallmark is how graciously she shares her knowledge, experience and wisdom. A conversation with Cathi always leads to an improvement in whatever I am working on.
Jonathan Packard, Senior VP of Business Development, Greater Killeen Chamber of Commerce